Wet 'n' Wild PhotoFocus Eyeshadow Primer

Wet 'n' Wild PhotoFocus Eyeshadow Primer
PhotoFocus Eyeshadow Primer

4.4

73 reviews

84% would repurchase

Package Quality: 4.3

Price: $$

Package Quality: 4.3

Price: $$

INGREDIENTS

Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, VP/Eicosene Copolymer, Boron Nitride, Aluminum Starch Octenylsuccinate, Propylene Carbonate, Sorbitan Sesquioleate, Synthetic Beeswax, Pentaerythrityl Tetraisostearate, Methicone, Phenoxyethanol, Acrylates Copolymer, Magnesium Carbonate, Dimethicone Crosspolymer, Bisabolol, Sorbic Acid, Octyldodecyl Stearoyl Stearate, Caprylic/Capric Triglyceride, Dimethicone/Vinyl Dimethicone Crosspolymer, Crithmum Maritimum Extract, Dimethiconol, Nelumbo Nucifera Stamen Extract, Bismuth Oxychloride, Iron Oxides, Titanium Dioxide

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on 10/21/2017 8:06:00 PM

Age: 30-35

Skin: Sensitive, Fair, Warm

Hair: Brunette, Straight, Fine

Eyes: Blue

I had to delete my review of this from the beginning of 2017 after retesting this. This is the BEST. I used this and then applied a super smokey eye and when I came home from work at the end of the workday-- my eyes looked pristine! Like I'd just applied my makeup seconds ago!

No creasing- this stuff is a staple for sure. I have a few other brands to use up, but this will be the only one I'll repurchase!

3 of 3 people found this helpful.



on 10/21/2017 7:11:00 PM

Age: 56 & Over

Skin: Combination, Fair, Cool

Hair: Blond, Straight, Fine

Eyes: Blue

This is an excellent e/s primer at a great price. Unfortunately it's not the right product for me as it makes my lids look crepey. I prefer the Nyx HD High Definition Eyeshadow Base. Perhaps because it's lighter and less opaque, it doesn't emphasize the crepiness on my lids.

2 of 2 people found this helpful.


Age: 19-24

Skin: Oily, Medium, Warm

Hair: Black, Straight, Other

Eyes: Brown

This has become an HG primer for me. For the price - $5, or less when it's on sale - this is absolutely amazing. It beats out all my other higher end primers like UDPP, TFSI, and even the NARS primer. I love that it's in a squeeze tube so I can get every little bit out. I apply just a little bit to my lids and it keeps all eyeshadow on my oily lids all day - I've worn makeup for 15+ hours with this and I don't get one bit of creasing. It's also a miracle that I can wear only cream eyeshadow on this without topping with powder eyeshadow and it still won't crease. I will be buying this for a long time.

7 of 7 people found this helpful.


Age: 25-29

Skin: Acne-prone, Tan, Warm

Hair: Black, Wavy, Other

Eyes: Brown

This is not the Wet n Wild we grew up with in the 00's. I'm so impressed by how far this line has come in the last decade, all while remaining 100% cruelty free.

I'd been looking for a cheaper alternative to Too Faced Shadow Insurance, and man, has this delivered. Goes on smooth and keeps my eye makeup looking fresh all day (oily eyelids have followed me well into my twenties.) Disclaimer: I don't often wear eyeshadow, but liquid liner is part of my daily routine. Without primer, my eyeliner is melting away by noon, but with this product, it stays on til I'm ready to wash it off in the evening.

For this price, I don't think it can get much better...repurchasing again and again.

2 of 2 people found this helpful.


on 9/17/2017 3:33:00 PM

Age: 19-24

Skin: Combination, Medium, Warm

Hair: Brunette, Straight, Fine

Eyes: Brown

this is THEE UD eyeshadow primer dupe! You cannot beat the price. My eyeshadow stays put!! You'll never catch me buying any expensive eye primers ever again. Without any label, I simply couldn't tell the difference between the UD primer and this one. Kara-1 Expensive Eyeshadow primers-0

5 of 5 people found this helpful.


Age: 25-29

Skin: Sensitive, Fair, Not Sure

Hair: Brown, Other, Other

Eyes: Brown

If I could give 10 thumbs up for this product, I woulddddd! I once bought this as an impulse because i was in a crave to try out eyeshadow primer that hasn't been mentioned enough by beauty gurus. And ma goodnesssss.......... I was so surprised with the staying power of this amazing product! I think I have the oiliest eyelid in the entire world. With no primer or concealer at all, my eyeshadows will melt down in like two hours after application. However, with this freaking Wet N Wild primer, gurrllll i could slay the dayyy. Once i applied this eyeshadow primer at 6am and wore it all the way to 11pm (long day of event and I needed my make up to stay put). My eyeshadow stayed put perfectly!!! However do set it with a translucent powder or any skin tone eyeshadow color before blending in any other colors because it is quite sticky. This primer is translucent too in color. And not forgetting the price point of it! I won't be purchasing any other eyeshadow primer other than this I think. I would be very sad and devastated if WNW stops this primer because omg... I cannot live with this!

4 of 4 people found this helpful.


Age: 56 & Over

Skin: Very Oily, Fair-Medium, Cool

Hair: Silver, Straight, Coarse

Eyes: Brown

I have a super-oily face and eyelids, and most of my adult life I've grown accustomed to seeing shiny lids by late morning. I grabbed a tube of this at Walmart this week and have worn it for three days. Last night, when taking off my makeup, I noticed my shadow looked pretty much like it did after I applied it more than 12 hours earlier, and my lids felt powdery, not greasy! And it costs about a tenth of others I've tried. Enough said. (For the record, my go-to shadow base has been to use MAC's Paint Pot in Painterly. Really like how it covers the blueness in my lids, but recently it's started to look muddy and dirty. The product's fine, I'm heading from "older" to "old" and things change. I've also tried a couple of Urban Decay's lid primers through the years and one was too yellow, one was too shimmery, and one was okay, but they were all too expensive.)

9 of 9 people found this helpful.


on 9/6/2017 5:29:00 PM

Age: 30-35

Skin: Oily, Olive, Warm

Hair: Black, Curly, Coarse

Eyes: Brown

Love this product. You only need a small amount and I set it with translucent powder before applying my eyeshadow. I was in 110° weather in California and my eyeshadow looked fabulous. There was absolutely no creasing whatsoever and I have extremely oily eyelids. My eyeshadow looked very vibrant as if I had just applied it. You can't beat the price it's as good as primers found in Sephora. The packaging is great and very easy to control as the product comes out.

7 of 7 people found this helpful.


on 9/15/2017 9:50:00 PM

Age: 25-29

Skin: Acne-prone, Fair, Cool

Hair: Brunette, Curly, Medium

Eyes: Blue

Yes, yes, YES! This is so cheap, yet so amazing. I have the oiliest eyelids ever, and this is the most fool proof eyeshadow primer that I have ever tried! It has such adhesive power, that if you happen get a mascara smudge on top of it, you'll have a rather tough time removing it. Not if you have shadow on top of it, of course, but I've noticed it when I have applied primer without eyeshadow to make my winged liner last longer, and I'm just mentioning it as a testament to how well stuff clings to this primer. Keeps everything non-greasy and looking newly applied all day long. The tiniest bit goes a long way, and I will always have this primer on hand from now on. I'll be saying bye bye to my previous darling Too Faced Shadow Insurance when I've run out of it.

+ Cruelty free
+ Vegan
+ Dirt cheap, but performs better than many high end eyeshadow primers
+ A little goes a long way
+ Hasn't irritated my sensitive eyelids

- I have not been able to find a single con with this product

5 of 5 people found this helpful.


Age: 18 & Under

Skin: Very Oily, Fair, Cool

Hair: Brunette, Straight, Medium

Eyes: Brown

I can't even count how many times I've bought this eye primer! This is my HG primer and I would never use anything else. I tried the ELF eye primer and it creased very badly on me. I have oily lids and it's hard to find a good one. I tried this, and it changed my makeup game forever. It makes my eyeshadow stay all day and makes it more pigmented. This is only $5 and I think that's an awesome price for this product. You need this product in your life!

4 of 4 people found this helpful.


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