This is a very nice lipstick formula, it is creamy and full coverage, but average wear for a lipstick.
The problem I have is with the name of the color "Naughty Nude". It is NOT nude, but rather a very pretty rose pink. Granted, I am a pretty fair skinned individual, but this shows up on my lips as a very pretty rose pink, almost too vivid for my skin tone, but if I blot it and put a gloss over it, it works. The name and color on the company website is very misleading, There are other colors in the line more deserving of a "nude" color name. The packaging is very sleek, it's a black tube with a slightly flared top, and the case is wrapped around the lipstick bullet to prevent breakage. Cost was $6.99 and is available in Target, Wal-Mart, etc.