This is a very nice serum foundation. It's super easy to blend and the finish is very natural. It makes my skin look amazing. The texture is more like liquid foundation than a watery serum formula like Bare Minerals Bare Skin. But Airbrush Away is described as a serum nonetheless. It has a dropper, which isn't that great so what I usually do is apply it to the back of my hand and then dot the product all over my face. I use a Beauty Blender rather than a brush (I'm having a love affair with my BB right now, lol!). It took me a few tries to get the amount of product right for the amount of coverage I wanted (medium). This formula can be very full coverage if you apply two layers. It does cover redness and doesn't migrate into fine lines or pores. The shade range is nice but all shades are pretty neutral. I mix Warm Ivory and Cool Ivory because I'm truly neutral and the warm shade is a little bit darker than the cooler one. I would rather this product had a pump but once it gets close to empty, it will be easier to get what's left out of this bottle because it has a dropper.
I've been taking better care of my skin for the last two months and am beginning to see good results. But this foundation makes my skin look amazing and I don't even have to go full coverage. I'm surprised that a drugstore foundation could be this good. I am also glad that Ulta had testers so I could get a good shade match. I originally bought Cool Ivory for my NW 20 skin tone but it's a little too cool for my more neutral tone. I liked the ease of application and blending so much and it made my skin look really nice so I made the investment in a 2nd bottle in Warm Ivory. I'm not sure how many shades they have but it's nice that there was a cool and warm option at each level. I'm paler in the winter so will add more of the cool shade then. I saw a few yt reviews of this foundation before I bought it (the only one I remember was Tati) so I did have some idea that the coverage and blendability were excellent but I had no idea it would make my skin look so nice. I do think my new skin care regimen has a lot to do with this but the finish is nice and natural and looks like skin. It just sits so nicely on my skin, something I didn't expect a drugstore foundation to do. I'm quite impressed with this product, if you can't already tell. I have an oily T zone but use a mattifying primer (Becca) and get very little oil breakthrough. My cheeks are more normal but I would say that this foundation is suitable for all skin types, except really super oily types. I have a few dry patches on my cheeks but this foundation didn't accentuate them at all and didn't cling to these isolated areas. All in all, I highly recommend this product. If you're looking for excellent coverage and a perfecting finish, you might want to give Airbrush Away a try. It's reasonably priced and there are a ton of warm and cool shades to suit any skin tone. Even if you have to mix two shades, you're not breaking the bank. I would put this foundation up against any high end foundation, it's just that good. There is no fragrance and my uber sensitive skin did not have any reaction or break out afterwards. This is just a great versatile foundation. My skin has never looked this good.