I am so surprised/disappointed that this is not rated more highly. I am super picky about anything to do with my brows. Not because I want to be difficult but because my eyebrows are not my best feature. In a way they are the nemesis to the rest of my face. My brows are unruly, do not want to stay where they are combed. They are not thick and gorgeous, they are thin with spaces and trail off early and each brow is different from the other in small but significant ways. I have really curly hair so maybe my brows got their ideas about going their own way from that but who knows or cares? I've been fighting to control my brows since I was 15. The last brow control product I loved was made by Shisedo and I used it, paying an outrageous amount of money, for years. Then one day they discontinued it and I've never seen it again. I looked today at Shisedo's web site today and they still haven't replaced it. I truly don't understand any large cosmetic company not seeing a need for this product. NYX Control freak brow gel is not as strong as Shisedo's was, but this is very good compared to what else is out there. I have tried at least 20 other brands of eyebrow control products, expensive to cheap, and nothing has worked well, until this product. Sometimes it takes 2 applications for this to set my brows completely in place but this is much better than other products that didn't succeed at all. With this gel I don't get that awful flakiness that some gels leave you with. I don't get shiny, unnatural looking brows just brows that stay where I combed them that last all day.