I absolutely love this color for my pale skin. I'm an NW10 and while I adore pops of color on my cheeks, it can look overwhelming even with a light hand if the formula isn't right. But this is like my unicorn of pink blushes. It's a cool toned, light cotton candy pink. Brightened, but soft, if that makes any sense. It's a very pure candy pink, like pop art pink, without the milky, pastel undertones I see in so many cotton candy pink blushes. It's one of those effortless, instantly youthful colors that I imagine could be flattering on anyone. A little bit of this on the apples of my cheeks, some mascara, and pink lipbalm and I feel fresh and look rested and minimally chic.
The finish is so beautiful, like an elevated satin sheen without any shimmer. It goes on very pigmented but not dense, so it lets my own skin show through and looks very natural. I can build it up easily but for the most part I enjoy the semi-sheer effect I get from one good layer. It picks up on a brush well (I use a synthetic MUFE one) and doesn't feel stiff or chalky at all, but it's not powdery either. Very silky and thin textured. And I love that it's fragrance free, which is perfect for my sensitive skin.
My one complaint is that it doesn't come in it's own compact. Although compared to how some compact-free blushes and shadows are packaged it's actually pretty decent. Meaning, at least it doesn't arrive in that flimsy, cheap plastic case that's barely more than a wrapper. It's a slender rectangle with a translucent, hard plastic cover that slides on and off. No extra frills or protection. It didn't bother me much at first, other than the fact that the blush itself is rather small and it gets lost easily in my blush drawer. I ended up purchasing the Surratt Large Compact to house it in after I bought two other blushes. Ultimately though, I'm not a fan of the build-your-own-palette thing and wish this came in a nice sturdy compact.
Overall, loving this blush and recommend checking it out if you like colors like this one.
P.S.- I use a dab of eyelash glue on the bottom of each blush pan to get them to stay put within the Large Surratt Compact. It works so well, and it doesn't damage the compact or individual blushes if you need to remove them for whatever reason.