I am 57 years old, but people tell me all the time that they don't believe it. I really have no wrinkles, and I have to give this product kudos for some of this--I have been using for 2 years and absolutely LOVE the results! I apply every night and it works its magic, lifting and plumping and smoothing to where my skin feels like a baby butt in the morning. I noticed someone talked about it pilling on the face-that only happens if you put it on in the daytime and/or apply product over it. It is really only for night time application. I use it generously over my jowl area, because they had really started to sag. I know $20 is a little costly, but a jar lasts a couple of months and it is so worth it, and I use an inexpensive cleanser and daytime moisturizer/sunscreen, and don't smoke like a lot of my friends do. If you are 20 years old you don't need this yet-but if you are 45+ I think you will find it very effective.