This is why you should never buy a lipstick blind! I did, because the advertising was so tempting and the colour looked good on the website. The hype said this was a moisturizing, semi-sheer, buildable lipstick in a warm coral shade. Well, on me it wasn't. The colour was warm, but there was a distinct blue tinge once it was on my lips. Just what I didn't want. But I could have worn it, blending it with other lipsticks I already own, if it had had a moist, semi-sheer texture as advertised. Sad to say, this lipstick was chalky and dry in texture, and very, very opaque. Nothing semi-sheer about it! It was a thick, killer bright red! And some people may want that - red's very popular right now - and if you want a real red, with a dry, matte texture, this may suit you.
As far as I'm concerned, it went straight in the bin and I'm never buying another lipstick without swatching it on my wrist at a cosmetics counter first.