Once we all get over the seemingly odd name, "Gel Powder", I think we should focus on the real beauty that lies within this collection: DRUGSTORE NEUTRAL MATTES.
My opinion is that these are actually baked eyeshadows. Milani says "the formula starts as a gel and then is transformed by a special process"; Laura Geller says hers begin as a mousse. I believe these are baked; Milani has done baked before and they want to create some new magic. I haven't tried them wet yet.
At the initial finger-swatching these eyeshadow pans are actually rough to the touch, but it's just the created surface texture. Don't be discouraged. Beneath that lies a lovely soft texture that applies smoothly and evenly. "Bella Cappuccino" is a medium brown that is rather coppery in tone. A perfect lid shade that really makes my dark brown eyes pop, I like to apply it on my lid up past my crease and blended into nothing on my browbone. This would be gorgeous on green eyes! So Milani missed the boat with their marketing approach! They're available in 30 shades on www.milanicosmetics.com Embrace these drugstore mattes with me!