67%
would repurchase
4.1/5
package quality

price range

description

ingredients

Water, sodium C14-16 olefin sulffonate, cocamidopropyl betaine, sodium lauryl sufoacetate, disodium laureth sufosuccinate, glycerin,cocamide DIPA, gyceryl stearate,butylene glycol, carmel, PEG-120 methyl glucose dioleate, phenoxyethanol, panthenol, glucose, sodium isethionate, fragnance, polyquaternium-10, citric acid, sodium gluconate, potassium sorbate, disodium EDTA, cocos nucifera (coconut) oil, eutepeoleracea fruit extract, allantoin, maltodextrin, hydrolyzed rice protein, linum usitatissimum (linseed) seed extract, amyl cinnamal, linalool, limonne

Reviews

Reviews


1.0
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5 years ago

*UPDATE*....... My hair started breaking and became like straw after using after a few times, if it weren't $13 it would go in the garbage!!!!!!! If you want to take a chance with your precious...

About reviewer (1 reviews)

Age44-55

SkinCombination, Medium

HairBlond

EyesGreen



5.0
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5 years ago

The shade "Ash Blonds" is GREAT for correcting brassiness in Dark Blond, Medium Brown, and even Dark Brown hair. You always hear: Blondes should use purple shampoo to combat brassiness. But what if...

About reviewer (32 reviews)

Age36-43

SkinNormal, Fair, Warm

HairBrown, Wavy, Medium

EyesBlue


5.0
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7 years ago

I've decided I can't live without this stuff. I've used just about every brand of purple tone-correcting shampoo out there. Naissant, Matrix, Jouco, Schwarzkopf (I loved Schwarzkopf So Silver or...

About reviewer (67 reviews)

Age36-43

SkinDry, Fair-Medium, Cool

HairBlond, Straight, Fine

EyesBlue


4.0
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8 years ago

Tried so far: naissant perla beige Blond Brilliance John Frieda My hair was bleached at the salon from level 6 to 9 with olaplex and is dry but ok. This shampoo was followed with an Argan Oil...

About reviewer (19 reviews)

Age25-29

SkinNormal, Fair-Medium

HairBrunette

EyesBrown


5.0
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8 years ago

Update edit: So about halfway through the bottle I've decided that it does in fact lather. But the lather is very gentle. I don't know how to describe it other than this stuff doesn't strip my hair...

About reviewer (525 reviews)

Age25-29

SkinOther, Other, Neutral

HairBlond, Other, Fine

EyesOther


4.0
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8 years ago

As a professional I am always looking for exciting new products to get the results I am after. I see that many assume this BB Lathering toner to be a shampoo and conditioner but it is definitely...

About reviewer (5 reviews)

Age44-55

SkinOther, Other, Not Sure

HairBlond, Straight, Coarse

EyesGreen


5.0
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from

8 years ago

I am surprised by the mixed reviews, as well. If your lightened hair has gone brassy or yellowy and you want to neutralize it, this does an excellent job. It's very powerful, takes five minutes,...

About reviewer (133 reviews)

Age25-29

SkinOily

HairBrunette

EyesBrown


5.0
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8 years ago

This is not your mother's purple shampoo! I found this in the toner section of Sally's but I think it actually is really just a concentrated purple/color depositing shampoo. When I got home and...

About reviewer (93 reviews)

Age36-43

SkinDry, Fair, Cool

HairBlond, Straight, Medium

EyesBlue


5.0
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8 years ago

I was surprised by the mixed review here. I think this product is great. I use the Cool Blonde tone. While I find it a little bit drying, its nothing my conditioner afterwards doesn't immediately...

About reviewer (12 reviews)

Age30-35

SkinNormal

HairBlond

EyesGreen


1.0
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8 years ago

Well, this is cr*p! I bought the one for cool blondes, because my hair was getting a bit too yellow and I wanted more of an ash hue. I used it twice, and left it on for 5-7 minutes each time, and...

About reviewer (193 reviews)

Age36-43

SkinCombination, Fair, Not Sure

HairBlond, Wavy, Fine

EyesGreen


4.0
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8 years ago

Does the job. Reduces brassiness better than any other products I've tried, but really, really dries my hair out.

About reviewer (1 reviews)

Age44-55

SkinCombination, Medium

HairBlond

EyesBlue


5.0
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9 years ago

This is concentrated purple shampoo that brightens and neutralizes brassiness. I have used many purple shampoos and this is my favorite. I can see results from one use. I purchased from a Sally...

About reviewer (231 reviews)

Age44-55

SkinSensitive, Fair, Not Sure

HairBlond, Wavy, Medium

EyesGreen


4.0
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9 years ago

I've used both the warm tone and the cool tone of this lathering toner (shampoo) and I can definitely say that they both add considerable color. When I was a golden blond, I used the warm tone...

About reviewer (316 reviews)

Age44-55

SkinNormal, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesHazel


2.0
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9 years ago

I was really excited to try this "toner" in Warm Blonde, since I'm a big fan of color-depositing shampoo. And at first, I really liked this. It left shiny, consistent gold tones in my natural...

About reviewer (75 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBlond, Straight, Fine

EyesBlue


1.0
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from

9 years ago

I purchased the Blond Brilliance Color Care Warm Blond Lathering Toner to keep the gold shades in my color lightened blonde hair and it turned it into a dull blonde that I had to bleach out....

About reviewer (47 reviews)

Age

SkinCombination, Fair-Medium, Neutral

HairBlond, Wavy, Other

EyesBrown


4.0
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10 years ago

This is essentially a sulfate free toning shampoo! (The platinum). It's stronger than shimmer lights and counter parts but w/o harsh sulfates. Still seemed to dry hair (hence my 4 not 5 stars) but...

About reviewer (389 reviews)

Age30-35

SkinCombination, Medium, Cool

HairBlack, Straight, Fine

EyesHazel


3.0
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from

10 years ago

I recently dyed my dark brown Asian hair to blonde which did quite a number on my hair. Brassy and dry, this definitely toned down the brassyness but it didn't help with the dryness. I highly...

About reviewer (108 reviews)

Age30-35

SkinCombination, Medium, Not Sure

HairBrown, Other, Other

EyesBlack


2.0
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from

10 years ago

Athough this is called a color toner, it is actually more like a color-depositing shampoo. I purchased the Warm Blonds formula at Sallys but there is also a Cool Blonds one. In the bottle it...

About reviewer (311 reviews)

Age56 & Over

SkinAcne-prone, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesHazel