EDIT 4/8/17: I no longer use this - the smell got to me! Lol! It's always the little things.... There are too many mascaras out there to put up with one at this price that smells bad.
I love this mascara!!! I can't understand the bad reviews. I'm a recent Kat Von D convert/addict and as far as I'm concerned, she has yet to put a foot wrong with her makeup and her claims!
The packaging is gorgeous - black with metallic red rose outlines and her signature gothic font Kat Von D logo also in metallic red. Opening it, the handle is a nice size - not too long or too short, not too fat or thin. The wand stem is red plastic and the tip is rubberized black bristles in a spiral pattern ending in an elongated ball (I can't really call it an oval) of bristles at the very tip. Kat says its modeled after a rise stem which sounds beautiful and romantic (<333) but I can't say I haven't seen similar bristle patterns on mascara wands before. The theory is, this pattern is good for elongating and thickening while grabbing every lash and keeping everything separated, not clumpy. I'm sure everyone's mascara swiping and application technique differs - which is probably why this brush pattern doesn't work for so many - but for me, it does just what it's supposed to, as advertised. It thickens, lengthens, separates, and, let's not forget, it's waterproof too! This is a false eyelashes or glamor girl look but if you watch one of Kat's makeup tutorials, you'll see what it's like. Q
There's only one downfall to this mascara: it doesn't smell great. This could be good news as it obviously isn't perfumed but the smell is bad enough to comment on. I don't care because, once dry, it doesn't smell anymore and it outperforms other mascara in a huge way.
Overall, potential holy grail status!!!