I'm shocked this product doesn't have more reviews, and more positive reviews at that - it's my holy grail mascara! I discovered it about a year and a half ago and I haven't been without it since. The formula works a treat for my fine, straight lashes and give them that natural, yet doll-like look that I've been trying to get for years but never managed to achieve. This mascara works to that end specifically because it is - as other reviewers have noted - a rather dry formulation; wetter formulas will weigh fine lashes down. I use the waterproof variety since anything else will wilt the curl I get from my eyelash curler (high maintenance lashes, what can I say) and after I play with it a bit - add a few coats, comb it through - I get significant length, and thickness while still having a very natural look, as though my own lashes were just lovely. I adore this mascara and find that I like it even better after a few weeks as it's begun to dry out even more in the tube. Even though it's quite a dry formula, the waterproof version doesn't flake on me, and the smudging is minimal. If you have stick-straight, fine lashes like me and crave long, curled, and full lashes that still look like yours, give this mascara a try!