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4.6

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11 reviews
91%
would repurchase
4.2/5
package quality

price range

Reviews


5.0
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6 months ago

This Brush is my Holy grail of all grails. Ive been using a beauty Blender for years and after watching Tutorials, I decided to try my Foundation with a brush and Chose this one. Finding this Product, Nothing applies my Foundation Better than this brush. I have even bought bad Foundations and made this work. The Bristles are so butter soft it puts a bunny to Shame. There is not a streak to be …Read more

3 of 3 people found this helpful. Did you?

About reviewer (106 reviews)

Age36-43

SkinNormal, Fair-Medium, Neutral

HairBlack, Wavy, Coarse

EyesHazel



5.0
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11 months ago

I adore this brush. It's so soft and flat, you can really control the application of foundation and/or blush. I have tons of brushes from all kinds of high end designers and this one is as good or better than any of those.

8 of 8 people found this helpful. Did you?

About reviewer (376 reviews)

Age56 & Over

SkinVery Dry, Fair, Neutral

HairOther, Straight, Fine

EyesHazel


5.0
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Oct/31/2017

I adore this brush! I’ve used a paddle brush and a Beautyblender to do my foundation before. The paddle was okay, but left my foundation streaky. The Beautyblender was nice, but I hated spending the money on it. I splurged and bought the It Cosmetics brush on eBay—much cheaper than in store! I love it! My foundation looks fabulous and feels wonderful. It’s a bit heavier than with the …Read more

2 of 2 people found this helpful. Did you?

About reviewer (55 reviews)

Age36-43

SkinOily, Fair, Neutral

HairBrunette, Straight, Medium

EyesBrown


5.0
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May/21/2017

This product retails for $48. Full disclosure: I bought this brush unopened and brand new from a thrift store for $1. I am brush picky. I hate most brushes to be honest. Best single purchase I ever made. I'm not sure who would donate this, but they didn't know what they had. This brush is perfection. I have the one with the concealer brush on the end. The bristles are so smooth and …Read more

3 of 3 people found this helpful. Did you?

About reviewer (18 reviews)

Age30-35

SkinDry, Fair

HairRed

EyesBlue


5.0
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Mar/03/2017

Impressed for $23ish. I'm curious how the higher end It brushes work but don't want to fork out the cash. I would buy again. Using with liquid foindation (sometimes KVD, UD). Would purchase again for sure. purchased at Ulta. love their return policy. Fortunately, I'm keeping this one.

0 of 1 people found this helpful. Did you?

About reviewer (33 reviews)

Age44-55

SkinDry, Olive, Not Sure

HairBrown, Straight, Fine

EyesBrown


5.0
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Apr/07/2016

IT brushes are extraordinarily soft, which is a real treat. I use this to buff the IT powder foundation over top of liquid foundation or just concealer. Feels luxurious and applies foundation like a dream - for a bit my skin looks pore-less. Pricey, yes. I've had mine for over a year, so I'm hoping it will be well worth the investment but it's a bit soon to tell yet.

1 of 1 people found this helpful. Did you?

About reviewer (311 reviews)

Age44-55

SkinOily, Fair-Medium, Neutral

HairBrunette, Wavy, Fine

EyesBrown


5.0
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Oct/21/2014

While this brush is fairly pricey, mine came in Showstoppers so they were very reasonably priced. I love this brush for applying the IT mineral powder foundations I have - it's the perfect tool for that job and it feels so soft and lovely. From time to time, my Celebration foundations (I have 2 different formulas) develop a "film" (I think it's oil being transferred from my …Read more

3 of 3 people found this helpful. Did you?

About reviewer (1483 reviews)

Age44-55

SkinDry, Fair, Cool

HairBrown, Wavy, Coarse

EyesBrown


1.0
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Oct/14/2014

Glad everyone else is enjoying this brush but it broke as soon as I took it out of the plastic top cover. For $24, no way. It is going back. Lots of great brushes out there...

3 of 3 people found this helpful. Did you?

About reviewer (34 reviews)

Age56 & Over

SkinDry, Fair-Medium, Neutral

HairBlond, Other, Fine

EyesBlue


5.0
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Jun/28/2014

Lovely brush! I got it in a set from Qvc along with the It Cosmetics Celebration foundation. It applies any powder foundation beautifully for a natural buffed finish. Great quality, very soft and comfortable on skin, does not shed at all. I would buy another in a second if anything happened to mine.

1 of 2 people found this helpful. Did you?

About reviewer (339 reviews)

Age36-43

SkinNormal, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesBrown


5.0
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Apr/30/2014

I love this brush!! Most of the IT makeup I've tried has been a total fail, but the brushes are amazing!!! This brush in particular is sooo soft and blends my power so nicely--it's like your pores disappear!!
The downside is it's so soft, I'd recommend it only for finishing powders. it doesn't pick up enough powder to apply mineral makeup or any of the IT powder …
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4 of 4 people found this helpful. Did you?

About reviewer (189 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairBlond, Wavy, Medium

EyesGreen