I am overall really happy with this foundation. It must not be very popular, because I couldn't find much info online, and the SA at ulta didn't know much about it either (including whether it was oil free or not. It says nothing either way on the package, but I have gathered that it IS oil free.)
I would describe the look on my skin as luminous. My skin has been CRAZY this winter, and otherwise good foundations are making my face irritated and highlighting dry patches no matter how much I exfoliate and moisturize. This shows my stubborn dry patches also, but not nearly as bad as anything else I've tried. It's very fluid, reminded me a bit of Urban Decay naked skin in that regard. But I like that because I feel like I use less that way. And my face looks quite pretty and glowy when I'm wearing it, which is saying a lot given the difficult state of my skin right now! And it seems to last well on me. It's not at Estée Lauder double wear levels, but it doesn't disintegrate a few hours in either.
A few reasons I don't give five stars. It is a light coverage. I am not a full coverage gal, but this coverage is a touch too light to camouflage my age spots and uneven tone. It helps! But I wish there was a BIT more coverage. Even with my dry winter skin, my forehead and nose are SHINE CITY, and this isn't the best for that. I have yet to find a product though that does ok on both my dry patchy cheeks and my oil slick forehead. Lastly, I bought it for $25 as a beauty steal, I'm not certain i'll pay the full forty bucks for it in the future mostly due to how light the coverage is. But I probably would.