I love this sheer lipstick. Lipstick Queen tells you it's 10 percent pigment and sheer, and it is that, but it still has a really lovely color payoff. I happened to pick it up for $14 during one of Ulta's sales, but it's worth its $24 price tag (in my opinion).
It's a pretty pale pink that leans a bit toward medium, so it doesn't look corpse-like on me, like some other pale lipsticks do. There's a hint of nude here, too, and to me it seems well balanced between being warm and cool toned.
It glides on like a dream, and feels soft, moisturizing. It's not heavy or waxy like some lip balms, but it's not slick or sticky like a gloss. It just makes my lips feel silky and it never feels obvious or makes them feel dry. (There are a couple pricier brands that feel great a first but leave my lips feeling parched. This one never does.)
Staying power is decent for a sheer lipstick. It's not going to last through lunch necessarily, but it wears down evenly. It's easy enough to reapply without a mirror, too. Just a smidge and it makes my lips look like there's a tiny bit of tinted balm on it, but I can also apply more for more impact. It still looks very natural and doesn't settle in lip lines or migrate.
There's no scent or taste to it either, and the sleek packaging is nice and sturdy.