This product has gotten so much criticism that I just had to put my two cents worth in. The application that we have all seen on hsn.com is heavy because it's TV. But for everyday, daytime use, you have to use sparingly to get good results. Like any other concealer product, application technique is crucial. Less is more with this product and a little goes a long way. I found that the best way to apply the concealers is with a damp BeautyBlender sponge. You'll get just the amount of coverage that you want, you can build the coverage and still have control to avoid a caked-on, pasty look. If used carefully, the different concealers will hide redness, blemishes, spots and other imperfections. Applying the 8 Butters foundation over it with the BeautyBlender sponge will render a smooth flawless finish every time. Give it a try!