This has become one of my regular mascaras; it does a beautiful job on my lashes, giving the "butterfly" look as they say: dense, long and curly on the outer edge of my eyes, and I often put less at the top on purpose, to enhance the butterfly look. It really dresses up my eyes well and puts a good amount of product on without making clumps. I find one coat does the job of 2-3 coats from other mascaras. It doesn't do a wet look, stucked together lashes either, rather it multiplies them. I had been avoiding L'Oreal mascaras in general as I find them generally underwhelming, but this one reconciled me. I've bought it multiple times now, only once did the product not perform as well (getting old prematurely). By no means do I believe it was a bad product, probably just one that was too old (only time I bought it online in fact!).