Bare in my mind this is the first brow gel I've ever bought.
I decided to buy this product because I tipically fill in my blonde, sparse eyebrows every day, and was tired of seeing them all over the place and messy after 5 minutes. You can imagine how terrible they look at the end of a long day. This seem to be the cheapest and most easily available brow mascara I could get (I live in Brazil. Not only I am a student, but makeup here is so expensive, and we don't have many brand options).
At first, I was scared at the oh so famous ball. To me, that just looked like a mistake for someone with thin, sparse brows like myself. It totally looks like it's gonna go everywhere and not coat the brows evenly. Not to mention there are many negative reviews surrounding this product not because of the formula itself, but because of the ball.
I eventually found it on sale and took the plunge, but had decided to cut the ball and use the rest of the spoolie (like I had seen some people suggesting). But, when I first tried it, to my delight, I found iit surprisingly easy to use. Even though it's scary at first, the ball never gets coated with a lot of product, just enough to gently breeze through your eyebrows and set them in place. Because there isn't a lot of product at once, and because it isn't overwhelmingly pigmented, you can allow yourself to build your brow hairs the way you want and not smear the product up until your forehead. Of course, I do try to be gentle because it isn't the smallest spoolie ever, but, trust me, it's not difficult.
The color I have is Soft Brown, which is a lovely cool toned but not too gray match for me (my brows are light blonde and ashy but I like to make them slightly darker to frame my face better). As for the lasting power, it's good. I'm sure there are plenty of better holding and better performing brow gels out there, but it's decent. At the end of the day my brows look not so neat, but they look aceeptable and I feel put together.
Also, bare in mind that this gel doesn't contain any fibers in it (as far as I know), so it won't really make your brows thicker. For that reason, I wouldn't recommend this if you have sparse brows and want a brow gel that you can use on its own, without having to fill them in first, because it's just not going to work that well.
Another side note is that it's currently winter here, so I'm not sure how this performs under sweat and hot weather. You're just gonna have to read some other reviews to find out.
Overall, I like this and I'm happy with my purchase!