I got this lipstick because I have been wanting to try bolder shades, and Milani has always been one of the best drugstore brands out there. This lipstick was around 6$ and the color is stunning (In a good way)! A very rich purplely pink color. Application was really smooth and, I kid you not, this sucker stayed on ALL day. Through eating, drinks, everything. My lips still had a lovely berry shade. My only problem was....the smell! It's a nice fruity smell, but it's very overpowering for a lipstick. It's like strawberry lemonade concentrate that was painted on my lips. Right under my nose. But hey, if you don't mind the smell, this is a great lipstick to try out!