This was a real sleeper shade for me. I purchased it ages ago, threw it in my drawer, and forgot about it. In the midst of a massive unused makeup purge, I think my original tube of it didn't make the cut, and seems to have gone the way of the discarded products. What a mistake that was...
I decided to repurchase this shade today, and now I'm kicking myself for ever having doubted it. Now I can't say for sure that it is a 100% dupe of MAC Rebel, but I can say that every swatch I've seen online of the two side by side is enough to convince me that I'd never need Rebel in my life as long as I have this shade. Pair that with the fact that this Milani lipstick boasts a matte finish (my favorite) and you can tell Rebel to go scratch.
I've not found this to go on patchy unless my lips are a bit dry (which they have been thanks to New England's rubbish Winter air), but a proper exfoliation and moisturizing before hand seems to help reduce the patchiness considerably. I'm sure this would be a total non-issue in the warmer, less dry months. That being said, I don't experience any additional dryness after using this lipstick, which is great considering the matte finish.
It's mostly opaque in one swipe, but I'm not a one swipe kind of gal, so I build it up proper. Apply, blot, apply, blot, apply. That's how I do for every lipstick I wear, no matter the formula, as I find this really helps to prolong the wear of the lip color. With that technique, this particular lipstick wears for hours without fading, only needing minimal touchups between meals.
Back to the color. This is a GORGEOUS deep berry. It's got tons of purple undertones in it, which really make it a multifaceted shade that pulls differently in every light. Under a tungsten bulb, it's a deep wine red. In natural light, it's a dark, almost magenta berry with gorgeously cool undertones that make my teeth look hella white. It's simply stunning. How did I let this one fall through the cracks before?!
The packaging of the Color Statement line is gorgeous - simple gold with a true-to-color swatch at the bottom. The number/name is printed on the bottom as well, rather than on a sticker that can come off and leave a gross, sticky wad behind.
These lipsticks are consistently $4.50 - $6.00 where I live, depending on the store. CVS tends to charge a little more, but they usually have some kind of BOGO deal, and their selection is much better than Walgreens or KMart.
I must own 20 different Color Statement lipsticks, including the new Moisture Matte range, and I have to say, these are hands-down my favorite lipsticks on Earth right now.