I have to say, I don't fully understand the bad reviews this product has gotten. I think it is absolutely fantastic!
I was given a half finished bottle of this as a hand me down from someone who didn't want it anymore in the shade light. At first I was skeptical as I have a medium skin tone and am quite a dark beige colour. Strangely enough the light one worked on me almost perfectly - at first it looked a little orange, but after about 15 minutes that went away and it was the same colour as my skin tone.
I completely understand why other reviewers were upset about the shading problems: naturally, when you see "light" you think of a generic fair skinned person, not someone relatively dark like me! In this respect I think it was a complete fluke this cream worked on me.
Applying it was easy for me, I did not encounter the same problems as everyone else regarding it being difficult? However, if I didn't dab it on enough parts of my face it did get patchy. Despite the extremely thick consistency (which I absolutely despise, for the record. I only like practically runny foundations - anything thick in consistency is a major turn off for me) the application was fine. Not only that, but I hate the Nivea cream smell. Luckily, it went away a short while after I applied it.
The first time I applied it, I did not use a primer, setting powder or setting spray. It lasted roughly four hours and started to fade after that. I have only used it alone so I do not know how long a setting spray would prolong its wear.
As of regards to coverage, I would say it is light to medium. It doesn't conceal the under eyes very much but the rest of the face was covered up pretty well. It gives a natural and "no makeup" look. It evens the skin tone out very well and makes me look awake. Unfortunately, it gives a matte finish which I do not like - I much prefer a dewy, glowy look, but the problem is fixed with my concealer. This is entirely down to personal preference, though, so I cannot really take down points for that.
It didn't irritate my oily skin, it's lightweight and you forget it's on your face. I don't like its consistency, lasting time and under eye coverage. Other than that, it is everything I wanted in a BB cream and the price is the cherry on top. It was not even drying, nor did it make me super oily.
I will admit, though, I got lucky with the shade. If I was fair skinned and bought the light shade, I would seriously be annoyed. So it is by fluke that this BB cream turned out well. I wish it had a higher SPF or more "good skin" stuff, like vitamins or antioxidants or whatever - but you get what you pay for, I guess, and if I have higher demands I will probably have to shell out more for something higher quality. 4/5.
***UPDATE:*** I would like to take back what I said about the shade matching me exactly. Don't get me wrong: it does, but it has a peachy undertone to it and I am somewhere between a yellow and neautral undertone. I only noticed this when I saw a noticeable difference between the colour of my face and neck! Fortunately I wear the hijab so my neck is covered most of the time. The undertone difference is a little bit of a deterrent for me not to buy it again if I'm honest. Perhaps that is why many other reviewers found it to be too orangey. I am currently 50/50 over whether I would buy it again as I would rather find something that matches me perfectly and not have to worry.