Edit: Downgraded this to 3 stars after more use. I'm finding it oxidizes a bit too much, but I didn't notice until I was under different lighting. For some reason pictures really accentuate this though, making it look extra cakey and orange :( Regretting spending 50$ on it.
This is my new daily foundation, and while it isn't Holy Grail level, I am pretty happy with it. It's quite good coverage, medium and buildable to high, but still has that very natural "no makeup" finish. It's also free of many of the more irritating ingredients, which is important for me as I have very sensitive skin that is also prone to acne.
It's one big flaw is that it doesn't set well. Used alone it will stay tacky all day and transfer easily. I've been setting with a Nyx matte spray which helps a lot, but doesn't completely fix the issue. Currently I don't have a primer, but I'd like to try one to see if it helps. The upside of this tackyness is it make a great base for building and using other products. I have a so-so Covergirl concealer that when used on top of this becomes fantastic. It also doesn't highlight dry patches nearly as much as most foundations.
It also has an strong smell when fresh, though this fades fast. Personally I don't find unpleasant, but it is a bit weird, almost sweet and foody smelling? It might bother some though, so ymmv.
It has enough major pros for me that it's my new go-to, however I'll still be keeping my eye out for that one HG foundation.
Medium to high coverage
Extensive colour range
Free of phthalates, talc, parabens, etc.
Densely pigmented, a little bit goes a looong way
No breakouts or irritation for me
Strong initial smell
Very hard to set
Dry to combination skin
People with allergies/sensitivities
Anyone who has trouble finding a good colour match. The range on this is fantastic.