90%
would repurchase
4.3/5
package quality

price range

Reviews

Reviews


5.0
Created with Sketch.

8 years ago

I used 5a light ash brown. Didn't irritate my scalp, the chemical smell came out after the first wash. I love that it has 2 applications in 1 package. The color came out great. No red tones & no...

About reviewer (41 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Neutral

HairBrunette, Curly, Coarse

EyesBrown



5.0
Created with Sketch.
from

8 years ago

This leaves my hair soft and shiny, and bright. I use the 6RG, a dark, tangerine copper on my level 6-7 brown hair. It comes out very natural. It lasts, doesn't smell too horrible, and is easy to...

About reviewer (122 reviews)

Age36-43

SkinCombination, Fair

HairBrown

EyesBlue


5.0
Created with Sketch.

9 years ago

I really like this hair dye! The color I used basically is a toner as well, I bought the 7A (high lift cool blonde) and it took my medium brassy blonde hair to a light ash blonde. Exactly what I...

About reviewer (4 reviews)

Age19-24

SkinOily, Fair, Cool

HairBlack, Straight, Fine

EyesGreen


2.0
Created with Sketch.

9 years ago

This hair color faded within a week. I dyed over my highlighted blond hair with a dark golden blonde. I had people asking each time they saw me if I dyed my hair a different color after only...

About reviewer (67 reviews)

Age30-35

SkinDry, Fair, Not Sure

HairBrown, Wavy, Fine

EyesBlue


5.0
Created with Sketch.

9 years ago

Absolutely INCREDIBLE! I bought the med chocolate brown after a horrible bleaching attempt! My hair was burnt, but I used this dye and my hair feels amazing! I feel as though I just conditioned my...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrown

EyesBlue


5.0
Created with Sketch.

9 years ago

Best hair dye, EVER! Feels like you're conditioning your hair! Just incredible!

About reviewer (2 reviews)

Age36-43

SkinNormal, Fair-Medium

HairBlond

EyesBlue


5.0
Created with Sketch.

9 years ago

I have been pre-lightening and using various brands of professional hair color and wanted to try one that wouldn't fade and go brassy so easily. I just tried this brand in 9A and it was gorgeous! I...

About reviewer (1 reviews)

Age44-55

SkinNormal, Fair-Medium

HairBlond

EyesBrown


5.0
Created with Sketch.

9 years ago

I'm in love! First off, I've been dying my hair red with Loreal Hi Color in Brilliant Red for months. My hair is bleach washed under the red. My natural color is a medium brown but I haven't...

About reviewer (1 reviews)

Age30-35

SkinOther, Fair-Medium

HairBrunette

EyesHazel


5.0
Created with Sketch.

9 years ago

I LOOOOOOVE this hair color. First thing, I have long hair so I usually have to buy two boxes to cover my whole head. One box is about 6 dollars, less if you have memberships at sallys. One box for...

About reviewer (1 reviews)

Age19-24

SkinNormal, Medium

HairBrown

EyesBrown


5.0
Created with Sketch.

9 years ago

Tried this for the first time and loved it. I ombred my own hair and it turned out too brassy. I used this along with ardells red gold corrector to tone the brassiness and it turned out perfect. I...

About reviewer (4 reviews)

Age36-43

SkinDry, Medium

HairBrown

EyesBrown



5.0
Created with Sketch.

8 years ago

I used 5a light ash brown. Didn't irritate my scalp, the chemical smell came out after the first wash. I love that it has 2 applications in 1 package. The color came out great. No red tones & no...

About reviewer (41 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Neutral

HairBrunette, Curly, Coarse

EyesBrown



5.0
Created with Sketch.
from

8 years ago

This leaves my hair soft and shiny, and bright. I use the 6RG, a dark, tangerine copper on my level 6-7 brown hair. It comes out very natural. It lasts, doesn't smell too horrible, and is easy to...

About reviewer (122 reviews)

Age36-43

SkinCombination, Fair

HairBrown

EyesBlue


5.0
Created with Sketch.

9 years ago

I really like this hair dye! The color I used basically is a toner as well, I bought the 7A (high lift cool blonde) and it took my medium brassy blonde hair to a light ash blonde. Exactly what I...

About reviewer (4 reviews)

Age19-24

SkinOily, Fair, Cool

HairBlack, Straight, Fine

EyesGreen


2.0
Created with Sketch.

9 years ago

This hair color faded within a week. I dyed over my highlighted blond hair with a dark golden blonde. I had people asking each time they saw me if I dyed my hair a different color after only...

About reviewer (67 reviews)

Age30-35

SkinDry, Fair, Not Sure

HairBrown, Wavy, Fine

EyesBlue


5.0
Created with Sketch.

9 years ago

Absolutely INCREDIBLE! I bought the med chocolate brown after a horrible bleaching attempt! My hair was burnt, but I used this dye and my hair feels amazing! I feel as though I just conditioned my...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrown

EyesBlue