52%
would repurchase
3.0/5
package quality

price range

Reviews

Reviews


1.0
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14 years ago

I got this product for free when i purchased an almay foundation, thank god! Pros: - It curls - It lengthens - It thickens Cons: - It smudges (Not just a little, I mean you'll get the full...

About reviewer (491 reviews)

Age19-24

SkinNormal, Medium, Neutral

HairBlack, Straight, Fine

EyesBrown



5.0
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16 years ago

i can't believe this mascara has been discontinued.. it was my HG mascara.. i probably tried every single brand from Sephora, and all have disappointed me... i have been looking for this for a...

About reviewer (3 reviews)

Age

SkinCombination, Fair-Medium

HairBlack

EyesBrown


3.0
Created with Sketch.

17 years ago

I thought I liked this mascara the first time I used it because it looked nice on my lashes. Then I went outside to walk to the store and my lashes kept sticking together. And the weather wasn't...

About reviewer (25 reviews)

Age19-24

SkinAcne-prone

HairBrown

EyesBrown


4.0
Created with Sketch.

18 years ago

I bought this in Dark Brown- I love the way it made my lashes look. My HG mascara is L'Oreal Voluminous, but this one was nice, too (for a more natural look.)Would definitely buy again.

About reviewer (2 reviews)

Age36-43

SkinCombination

HairBrunette

EyesBrown


1.0
Created with Sketch.

18 years ago

Eh. I used Maybelline Full and Soft and wanted a bit more curl. So I bought this mascara. I didn't like it at all! The brush is huge and left so many clumps. Now I'm back to Full and Soft! There is...

About reviewer (2 reviews)

AgeUnder 18

SkinCombination

HairRed

EyesBrown


4.0
Created with Sketch.

18 years ago

I loved this mascara! I actually liked the big annoying curvy brush because it made my eyelashes look super thick and curly without the use of a lash curler. Close to #1 for me!

About reviewer (42 reviews)

Age19-24

SkinCombination

HairBrown

EyesBrown


4.0
Created with Sketch.

18 years ago

I'm surprised that the reviews are so negative. This is hands down my favorite drugstore mascara and the frequent BOGOF deals are a huge bonus. I curl my lashes first and the mascara holds the...

About reviewer (137 reviews)

Age25-29

SkinCombination

HairBrown

EyesHazel


3.0
Created with Sketch.

19 years ago

Nothing special. <br> <b><i>PROS</b></i> - doesn't clump or flake, feels soft and natural. Curl - maybe slightly. <br> <b><i>CONS</b></i> - slight raccoon eyes at the end of the day, wish this...

About reviewer (1066 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesBrown


4.0
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from

19 years ago

This is an great basic mascara, and I really like it because it comes in brown, and helps my straight lashes stay curled, and adds some volume. True to its name, you don't have to use more than...

About reviewer (36 reviews)

Age30-35

SkinOily

HairBlond

EyesGreen


5.0
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19 years ago

I bought this because it was rated the least-toxic mascara in the Environmental Working Group's Skin Deep report. I previously used Maybelline Full-n-Soft, which was rated the most-toxic mascara!...

About reviewer (161 reviews)

Age30-35

SkinDry

HairBrown

EyesBlue


4.0
Created with Sketch.

19 years ago

Although the brush is too big and too cumbersome, I will buy this mascara again. It does a nice job making my eyelashes look fuller without being artificial. More importantly this is the safest...

About reviewer (2 reviews)

Age44-55

SkinNormal, Fair-Medium

HairBrunette

EyesBrown


4.0
Created with Sketch.
from

20 years ago

I have used Almay color and curl mascara for a while now.(I alternate with Almay one coat thickening on some days.) This is a nice mascara that gives just a pretty,feminine look.It curls a...

About reviewer (12 reviews)

Age44-55

SkinOther

HairOther

EyesOther


1.0
Created with Sketch.

20 years ago

worst mascara. Unattractive packaging, clumsy brush, dries up so quick(does not last) and smudges and all. All the bad characteristics.

About reviewer (77 reviews)

Age25-29

SkinNormal, Fair

HairBlack

EyesBlack


1.0
Created with Sketch.

20 years ago

Not a good product, very dry and flakey and unnatural looking.

About reviewer (49 reviews)

Age25-29

SkinNormal

HairBlond

EyesBlue


3.0
Created with Sketch.

20 years ago

Unfortunately, I love the formula in this bottle of Almay mascara, but for some reason the packaging is all wrong. Everytime I've purchased it, it comes out all clumpy because the opening isn't...

About reviewer (152 reviews)

Age19-24

SkinSensitive, Fair, Neutral

HairBrown, Curly, Medium

EyesBlue


4.0
Created with Sketch.

20 years ago

Mascara is a tricky thing. I love this one even though the brush is so large. I find it makes my lashes unbelievably long and adds some curl. I don't have any trouble applying it either. The...

About reviewer (36 reviews)

Age

SkinNormal

HairBlond

EyesBlue


4.0
Created with Sketch.

21 years ago

this mascara was horrible to begin with. i hated it. but the more i used it, the more i liked it. after awhile it didn't clump as much. however, to this day, i still think that the brush is way too...

About reviewer (23 reviews)

AgeUnder 18

SkinSensitive, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesGreen


2.0
Created with Sketch.

21 years ago

I didnt really like this mascara. It doesnt curl my lashes at all, but it does color them. Thats all it does is give them a little bit of color. I also hate the huge brush. Its too big. I wouldnt...

About reviewer (95 reviews)

AgeUnder 18

SkinCombination, Medium

HairBrunette

EyesHazel


5.0
Created with Sketch.

21 years ago

I didn't expect much from this but I really like it! It pumps up my lashes without getting clumpy or smearing like my other mascaras tend to do. I wouldn't say that it adds much curl but it really...

About reviewer (3778 reviews)

Age19-24

SkinDry, Other

HairBrunette

EyesHazel


1.0
Created with Sketch.
from

21 years ago

This came out of the tube very thick and clumpy, and went on that way as well. I was not impressed with this product.

About reviewer (37 reviews)

Age30-35

SkinNormal

HairBlond

EyesBrown




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