I have it in Cherry Pie, and on the lips it is very sheer red.
Now, to be completely honest, this is a VERY average lip gloss. When I get over how delicious it smells, I see that it sets into lines and doesn't give as much gloss as I would like to.
It doesn't last too long (of course I mean without eating and drinking - no lip gloss will survive that). It is slightly difficult to apply evenly on the lips, and you need the tiniest amount because otherwise it will gather in some places.
The gloss is goopy and clings to the applicator like a string when you take it out to apply on lips (ew).
When the shine goes away, the gloss leaves a slightly sticky residue on the lips and doesn't exactly "leave my lips soft, supple and kissable". I can't see where the "butter" part comes in, because it provides ZERO moisture to the lips.
And about stickiness: for me, lip glosses need some stickiness, because this way you feel they stay put. This gloss feels almost too wet and slide-y on the lips.
After trying new L'Oreal Infallible lip glosses (ones in Guerlain-like packaging), I stopped using the NYX one at all. L'Oreal glosses are pigmented, easy to apply and smell nice, and price point is almost same.
I am kinda on the fence with these; they are nice, but not so fantastic to go bananas over. I wouldn't repurchase or buy other shades.