I should probably start by saying that I generally hate lip gloss. Nine times out of ten I find they're overly sticky, don't last very long, and usually end up smeared halfway round my mouth if I ever dare to kiss anyone (that's if the stickiness doesn't put them off first!)
These buttery beauties, on the other hand? They're going to be a staple in my makeup bag. They slide on so easily without smearing, stay put for ages, and they don't have that horrible tacky feeling that so many others do. I generally find that I don't have to reapply very much at all, unless I'm trying to build up the colour from going from day to night - because I favour quite bold shades, I usually only wear a single sweep of the stuff during the daytime, and that's normally enough to provide a good coverage.
I've ended up investing in three of them (Devil/Angel Food Cake and Red Velvet) because they're such good value for money, and I would buy more in a heartbeat. You definitely can't complain about the cost at a fiver, so now the only headache is deciding which of the myriad shades to try next.
Did I mention they smell like cupcakes? Yum!