$5.00 on the website but you can find them on sale. When they go on sale, I stock up.
The formula is excellent, non-sticky and doesn't look overly shiny, no sparkle at all. It dries fairly quickly, some colors faster than others and it feels as if I put lip balm on. My lips feel soft and moist, not sticky. It does not wear off easily and most colors leave a little stain when it does wear off which I like. I love the opacity and texture of these glosses. The pigmentation is great and they are nicely moisturizing, they never dry my lips out. Granted the packaging is not high end or pretty, but for $5.00, in my opinion, the quality inside rivals most high end glosses or is better. The color range is huge, with 34 colors which is rare for a drugstore priced item. I have about 15 of them. My favorites are the lighter ones and nudes but Cherry Pie is a lovely red that I can wear and feel comfortable in. Reds are hard for me to pull off(blonde, blue eyes, gold skin tone). But this one I can wear. Most of the nudes are just gorgeous, really a nice job on the nudes.
I do have to reapply, these won't last all day and most of the glossy part will come off after a meal, depending on what you eat, but I don't mind re-applying. I really love many of the colors and the way they feel on my lips. The brush picks up the right amount and I don't have to keep dipping in to apply. They smell nice, but not overwhelming. Kind of like cake. A great value for a very nice product. If I paid 25.00 for this in high end packing I would write the same review. It feels and looks high end. I don't know how the really dark colors apply because I didn't get any of those colors but there are some videos on you tube where they swatch and apply each color.
Huge Color selection
Feel nice on the lips
Nice opacity and pigmentation
Nice applicator picks up right amount of product
Packaging isn't pretty