2 months ago
They reformulated and the new formula is crap. I bought my first bottle of this in 2017. It was amazing, it really did almost completely eliminate frizz which is a difficult thing to do for my curls in the Florida humidity. But now with the new formula it does nothing. There is no hold to it at all and that makes it pointless and certainly not worth the money. The changes they made to the formula: water is now the first ingredient, the old formula had their patented ingredient as the first (OFPMA). Fragrance moved up a spot on the list and a couple other ingredients got shuffled around but are still present. Some fragrances got added like geraniol. The texture and smell is still as I remember it but it just doesn't work the same anymore which is a huge disappointment because it was honestly the best hold product I had ever tried. I emailed Living Proof about it asking for confirmation that they reformulated and they haven't answered me.
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