70%
would repurchase
4.1/5
package quality

price range

Reviews

Reviews


1.0
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6 years ago

Didn't really make any noticeable difference in my blonde. It was pretty drying too so i could only use it once a week. Doesn't seem worth it. Wasn't as drying as the Clairol silver lights but...

About reviewer (1349 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesBlue



2.0
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7 years ago

This is for the purple shampoo and conditioner in the light purple bottles. I have used these 2 x. Although the toning ability/pigmentation is strong, ie it works, I found that my hair felt very...

About reviewer (167 reviews)

Age30-35

SkinAcne-prone, Medium, Warm

HairBlond, Other, Other

EyesBrown


5.0
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7 years ago

Fantastic product!!! Used to use Clairol Shimmer Lights for years and it worked great but I needed to use it often and it was very drying - also, I became very sensitive to SLS. I didn't have to...

About reviewer (131 reviews)

Age36-43

SkinSensitive, Fair, Neutral

HairBrunette, Wavy, Fine

EyesBrown


1.0
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10 years ago

AWFUL product made my hair SOOOO brassy i HATE it PLS don't purchase this its Really BAD!!

About reviewer (5 reviews)

Age19-24

SkinNormal, Fair

HairOther

EyesOther


5.0
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10 years ago

i LOVE this stuff sooo much, the smell is fluffy and the color is rich enough to literally tone out even the most stubborn tones thanks to the balance of purple & blue in the product. I really...

About reviewer (6 reviews)

Age30-35

SkinCombination, Fair

HairBlond

EyesHazel


5.0
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10 years ago

Love this shampoo! I would definitely recommend it!

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBlond, Wavy, Medium

EyesGreen


5.0
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10 years ago

Love, love, love this shampoo. Not only is it sulfate free, but that gold brassy color in my highlights just disappears. Makes hair soft, great smell.

About reviewer (18 reviews)

Age56 & Over

SkinCombination, Fair

HairBlond

EyesGreen


5.0
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11 years ago

Amazing product!! I've been dying my light brown hair a dirty blonde color for years. Recently I bought one of the box kits and tried to do it myself. My hair came out this orange strawberry blonde...

About reviewer (14 reviews)

Age25-29

SkinOily, Fair

HairBrunette

EyesHazel


5.0
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11 years ago

Now that Joico reformulated, this is hands-down the best purple shampoo out there. Everything the reviewer below me said is true. If you have resistant warmth, TRY THIS. This is no purple shampoo...

About reviewer (106 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBlond, Wavy, Fine

EyesGreen


5.0
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11 years ago

Amazed. This is hands-down the most pigmented violet shampoo I have ever bought. I have said that before about a couple brands but this blows them away. First off this is pricier at about $20 per...

About reviewer (719 reviews)

Age36-43

SkinNormal, Medium, Cool

HairBlond, Straight, Fine

EyesHazel




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