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95% would repurchase
Package Quality: 4.1
Clean Normalizing Shampoo
CLEAN Warm Cotton
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on 9/16/2017 6:32:00 PM
More reviews by 9Noshin
Skin: Very Dry, Medium, Not Sure
Hair: Brunette, Straight, Medium
The best purple shampoo out there, after a few uses my hair looks even better than it did when i had it first done at the salon. Just be careful if you keep it on too long on very light hair it can turn lilac.
1 of 1 people found this helpful.
on 9/14/2017 5:04:00 PM
More reviews by Clouds123
Skin: Dry, Fair-Medium, Not Sure
Hair: Brunette, Other, Other
I've tried everything out there to keep my hair ashy toned and nothing comes close to this stuff. I also find that other purple shampoos are drying but this one isn't.
3 of 3 people found this helpful.
on 7/11/2017 5:58:00 PM
More reviews by bandigit
Skin: Oily, Fair, Not Sure
Hair: Blond, Wavy, Fine
Best purple shampoo I've tried - I've tried clariol shimmer lights, the generic from Sally's, and Schwarzkopf's as well. Fudge feels good, smells good, I bought the huge bottle and it'll last me forever because this stuff is really purple, you can't leave it on long unless you want purple hair.
2 of 2 people found this helpful.
on 8/10/2017 1:47:00 AM
More reviews by shanx
Skin: Dry, Fair, Cool
Great product. Many purple shampoos leave my hair dry but this does not. I have the conditioner too. Super purple actually stains my nails.
on 9/9/2017 9:45:00 PM
More reviews by chrisagnew
Age: 56 & Over
Hair: Blond, Other, Other
Amazing shampoo. Does what it says. I have dyed ash blonde hair and have red tones coming through. This shampoo totally eliminated this. I advise wearing gloves as is strong. I have ultra sensitive skin and face became red after first application. Second time put Vaseline over my face and worked like a treat. Did start at 2 minutes and went up to 5 over 3 weeks because of my sensitivities.I have tried other toning shampoos and felt they were worse than useless. This truly works and as long as you keep to 5 minutes there are no violet hues on your hair.Highly recommend.
on 6/5/2017 8:19:00 AM
More reviews by bunniebun
Skin: Dry, Olive, Neutral
Hair: Brunette, Wavy, Medium
This definitely works on hair that is blonde but slightly brassy. I'm brunette with blonde balayage and this doesn't affect the brown at all. I use this once every 2 weeks once I see a hint of brassiness creeping back into my hair. It's a level 8.. It won't work on level 7 brass very well so just know that your hair will need to be a light enough blonde in order for this to work. If you have a lot of orange tones in your hair then buy a blue shampoo or toner instead. I like the smell, it's not offensive or chemically.This doesn't dry my hair at all and I used it very liberally.I left this on for 30 minutes to get the best results & DO NOT LATHER IT apply it to the hair and let it sit because that way you're getting a more concentrated violet tone which removes brassiness better.
on 4/27/2017 10:22:00 AM
More reviews by meadowbird
Skin: Combination, Fair-Medium, Warm
Hair: Blond, Wavy, Medium
This is a super strong toning shampoo. I have the 1L pump bottle which was a great price ($49.95) for such a large amount of a potent product that you only need a small amount of per use. I can see this lasting me a good two years. However, I don't think I'll be finishing the bottle..I think "Violet toning" is the wrong name for this shampoo as it's very blue based which unfortunately results in a greenish-blue tinge in my hair. I find it also builds up and darkens my hair if I don't clarify very regularly. It's also severely drying.I prefer the tint of my old Schwarzkopf Igora 9.5-1 which is more of a true Violet, although also slightly drying.
on 5/10/2017 11:17:00 PM
More reviews by Lisa3377
I just had the luxury of first trying this product a few weeks ago for the first time. Wow, is all I can say. I left it on for about five minutes while soaking in the tub, and I clearly underestimated this toning shampoo, because when I towel dried my hair, there were parts that had turned a light violet color. I have since learned to only use this toning shampoo in moderation, as it really is potent. For toning, I will mix it in with my regular shampoo in my hand, and then leave on for a minute or two, so that I don't end up with purple parts in my hair. But even then, if used too much this way, it does begin to overtone. This is an awesome product though, but I'm still learning how to use it correctly. Very thankful that I found this product though, because my hair is very damaged from over processing at this point, with breakage occurring, and so I must avoid chemical toners at this point, or anything chemically damaging.
on 4/25/2017 9:31:00 PM
More reviews by KateLausanne
Skin: Sensitive, Fair-Medium, Warm
This stuff it amazing! By far the best toning shampoo I ever tried.Pros: - it works like salon toning from the first try (first I waited two minutes, not I usually wait five) - doesn't damage hair - has a very pleasant smell and thick consistency- the bottle is huge it will last! - the price is unbelievably low for the result it gives (I paid about 16USD at official UK website, delivery is free and relatively fast) Cons: - I can't think of any P.S. Some people say shampoo color their palms (it's also written on the bottle that this might happen) - it doesn't color mine. I was afraid to leave shampoo for too long because it really works and hair can become purple, but I'm totally fine with 5 minutes once in every two weeks. Instead of yellowish blond in a month after coloring (no mater which shampoo I use) my hair now remains beige blond while I haven't been at hairdresser for almost 3 months. Absolute must! P.S. I find that it's necessary for me to wash hair with normal shampoo after using this one overwise my hair looks too dry before next wash.
on 4/9/2017 4:47:00 PM
More reviews by lilyeli
Skin: Combination, Fair-Medium, Not Sure
Wow, this stuff is STRONG and WORKS! If you have white/platinum hair and leave it on for more than a minute or two, you will have purple hair. I don't mind because I want my hair to be silver, but beware how strong it is! Scent is lovely. Perfect for me. :-)
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