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94% would repurchase
Package Quality: 4.0
Paul Mitchell Platinum Blonde Shampoo, 10.14 oz Gray
Paul Mitchell Color Care Platinum Blonde Shampoo-10.14 o ..
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on 4/27/2017 10:22:00 AM
More reviews by meadowbird
Skin: Combination, Fair-Medium, Warm
Hair: Blond, Wavy, Medium
This is a super strong toning shampoo. I have the 1L pump bottle which was a great price ($49.95) for such a large amount of a potent product that you only need a small amount of per use. I can see this lasting me a good two years. However, I don't think I'll be finishing the bottle..I think "Violet toning" is the wrong name for this shampoo as it's very blue based which unfortunately results in a greenish-blue tinge in my hair. I find it also builds up and darkens my hair if I don't clarify very regularly. It's also severely drying.I prefer the tint of my old Schwarzkopf Igora 9.5-1 which is more of a true Violet, although also slightly drying.
on 4/25/2017 9:31:00 PM
More reviews by KateLausanne
Skin: Sensitive, Medium, Warm
Hair: Blond, Wavy, Fine
This stuff it amazing! By far the best toning shampoo I ever tried.Pros: - it works like salon toning from the first try (first I waited two minutes, not I usually wait five) - doesn't damage hair - has very pleasant smell and thick consistency- the bottle is huge it will lasts! - the price is unbelievably low for result it gives (I paid about 16USD at official UK website, delivery is free and relatively fast) Cons: - I can't think of any P.S. Some people say shampoo color their palms (it's also written on the bottle that this might happen) - it doesn't color mine. I was afraid to leave shampoo for too long bacause it really works and hair can become purple, but I'm totally fine with 5 minutes once in every two weeks. Instead of yellowish blond in a month after coloring (no mater which shampoo I use) my hair now remain beige blond while I haven't been at hairdresser for almost 3 months. Absolute must!
1 of 1 people found this helpful.
on 4/9/2017 4:47:00 PM
More reviews by lilyeli
Skin: Combination, Fair-Medium, Not Sure
Hair: Blond, Other, Other
Wow, this stuff is STRONG and WORKS! If you have white/platinum hair and leave it on for more than a minute or two, you will have purple hair. I don't mind because I want my hair to be silver, but beware how strong it is! Scent is lovely. Perfect for me. :-)
on 1/26/2017 11:16:00 AM
More reviews by irispraatnl
Skin: Oily, Fair, Not Sure
This product works wonders for people with yellowish blonde hair. It is REALLY pigmented so you should watch out with your hands (they will turn purple too). Leaves my hair cool toned without it being dried out.
on 1/15/2017 4:02:00 PM
More reviews by Ingis87
Skin: Dry, Fair-Medium, Not Sure
Best silver-shampoo I've come across.
on 1/3/2017 5:51:00 PM
More reviews by FakeLashes
Skin: Dry, Fair-Medium, Warm
Hair: Blond, Straight, Medium
Hands down the best violet shampoo I ever used. This really takes out all the yellow tones from my hair and it also saved me from having to warm roots after a home dye job.
2 of 2 people found this helpful.
on 11/28/2016 7:00:00 PM
More reviews by ellablue123
Hair: Brunette, Straight, Other
This is expensive, but it is most expensive on websites that aren't the official fudge website. You'll notice that it is way overpriced on amazon--so buy it direct from the UK (they give you free shipping on anything, which is awesome).This is so purple that it is nearly black in your hands. This is hands down the most effective purple toning shampoo. I don't have platinum hair, I have ombre hair (Asian black hair to ash blonde ombre), and it takes out any yellow/orange tones and even leaves it silvery.I will get my hair damp, then massage the shampoo into my hair and I will leave it in for 10-15 minutes. If I do this, the toning lasts about 4-5 days. If I just apply it in the shower and leave it for 2-5 minutes while my hair is wet, the toning doesn't last more than 1-2 days, so i really recommend putting it on nearly dry hair and letting it sit.
7 of 7 people found this helpful.
on 11/19/2016 3:48:00 PM
More reviews by daisylonglegs
Skin: Combination, Fair, Warm
AMAZING! My blond hair is highlighted and I have used all the high street and high end products but, this is simply the best. I would advise putting the shampoo onto roots a few minutes before lengths as this part of the hair isn't so porous. I left it on for 10 minutes. My hands took on a violet tinge, so I knew it was strong in pigment. The result is that my hair is brighter, blonder, and some several shades cooler and ashy.It really is super concentrated, so only needs a small amount. I will definitely use this alternating with my usual shampoo. It is BRILLIANT. I have had toning done professionally and this is on par with a £50 toning treatment.
3 of 3 people found this helpful.
on 10/11/2016 2:20:00 AM
More reviews by Elinemaria
Skin: Acne-prone, Fair-Medium, Not Sure
The best product ever to remove yellow tones, but will Get purple if you have dry ends. I use it tops once a week.
on 7/5/2016 2:37:00 AM
More reviews by madelinekay
Skin: Sensitive, Fair, Warm
Hair: Brown, Straight, Fine
This shampoo has really deep purple pigment and on my hair, removes yellow if I leave it on my hair for 10mins plus. It does not leave a purple colour but my hair doesn't tend to accept colour much anyway. It smells nice and leaves my hair soft unlike other alternatives like loreal Professional Silver and Touch of silver.
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Reviewer did not try the product Profanity/Vulgar language Advertising (Vendor promotion, iHerb Coupons etc.) Marketing campaign (BzzAgent, Influenster etc.)