I bought the colour 'icon'. It's a beautiful blue-based red which reminds me of something Marilyn Monroe or Snow White would wear. I have heard some pretty negative reviews but I do enjoy this product. It usually lasts around 4-6 hrs on me, I can drink without messing up this lipstick but if I eat it goes everywhere! Also if I rub my lips together it does get patchy :( It feels very comfortable on my lips, it dosent really feel like you have anything on and it didn't dry out my lips either which was a nice surprise, I haven't had a matte lip product which didn't dry my lips out. I have to be honest, one the main reasons I brought this was because of the packaging, ITS GORGEOUS and I think quite durable and sleek. Also, if you live in Australia and can go to priceline I think the savvy ultra matte lip cream is a good dupe. Not alternative, dupe. This is because they are EXACTLY the same colour and look the same. In my opinion, the savvy one is even better than the hourglass because it lasts so long, I can eat with it on and it still looks freshly applied. The hourglass is also over 4 times the price of the savvy. While the hourglass is good, if I could go back in time I would just get the savvy, it's a fraction of the price and lasts so much longer.