I wanted to try this after seeing a demo of it on YouTube which made it look like a really good and innovative product. The main aspect I was intrigued by was the fact that this claims to be a 'colour adapting' tinted cream which automatically changes to match the colour of your face, meaning you're less likely to end up with a colour too light/dark for your skin.
Unfortunately this doesn't work as well as I hoped it would. Firstly, the coverage isn't that great. Although I appreciate this is a tinted cream as opposed to a foundation, when I saw the demo on YouTube it made it look like this gave a really good coverage with one application. What I'm thinking now is that this was applied to the model in layers to help build up coverage (which they sneakily didn't show in the video). Secondly it's really watery - I thought mine had settled in the tube, so gave it a really good shake before trying to dispense it again, but it still came out looking really runny and not at all appealing!
Finally the smell of this is really off-putting. It has a VERY strong aroma which to me smelt of roses (a scent I really cannot stand). Also, although this is marketed as an all-rounder, there's still four shades to choose from so I was a bit confused as to which one I should go for when I was in the shop. Luckily an assistant kindly helped me out, but I'm not sure the colour she recommended really suits my skin (shade 02 which is for medium tone skin, whereas I think I should have gone for shade 01 for lighter tones).
Overall this is just ok, but for a few pounds more (this cost £12.00) you can get BB and CC creams which give better coverage and also have SPF in them (Clinique's Moisture Surge springs to mind). If a friend asked me, I wouldn't recommend this and would point them in the direction of other brands instead.