I own this product in the shade #10, psychedelic pink. The price is around $14.
Once I got home and wore it a few times, I was wondering what I was thinking with the color. I didn't realize when I swatched it how FROSTY this is. Another person on here reviewed this exact color and said it's matte... that's not true. It's a blue based frosty pink.
As far as staying power, etc, this lipstick lasts nicely. It's not super long-wearing and doesn't last all day (it claims ten hours and while that may be true with other shades, it's not the case with this one). This product doesn't last so long that it blows me away, but it doesn't come off immediately either. I'd say you can probably go about 4-5 hours before needing a touch-up, with this particular shade.
The formula doesn't feel drying at all to me. Even if I use it without a lip balm it looks and feels good.
Finally the smell, others describe it as a rose. There is a detectable scent but I couldn't quite place my finger on it. As I was driving down the road one day I kept smelling it and realized it smells, to me, like a grape cigarillo... If you're really sensitive to smells you might want to skip out on this one because it doesn't smell bad, but I can smell it even after initial application.
Would I repurchase? No just because the Sephora brand isn't cruelty free.