Finally love it! First received this as a tiny sample and carried it around the makeup bag. As a lipstick gal, I rarely reach for balm-like stains. After forgetting about it for a couple months, I finally found the sample in an chapped-lip emergency and was pleasantly surprised. It hydrated my lips and left a very natural flush of color to my lips while feeling very light and non-sticky on the lips (Forever Pink looks amazing on cool complexions for pale/fair skin). It wasn't sticky or super opaque...just somehow the perfect tinted lip balm.
I found myself digging through my makeup bag to find this balm for those no-makeup looks and just-woke-up-this-perfect weekends with the bf. Loved these looks so much (AND it hydrated my endlessly parched lips even on the longest flights!), the full-size purchase was a no-brainer and got me more interested in this brand. That said, I've never thought about popping this on my cheeks- I generally don't like to mix my makeup products. Really, this should should be marketed / classified as the perfect tinted lip balm, but the "just kissed" theme is spot on! Yes, it's pricey for what it is, but if you're like me and super picky about hydrating lip balm, it's worth every penny. Plus i'm a fan of the ingredients (no, it's no vegan friendly: beeswax). HG status, and Winter warrior!