I absolutely love this product and the price point of $16 is well worth it. You do get quite a bit of product considering how much you will actually use on a day to day basis. I do use this a lot, almost everyday I put it on my lips right before I apply my face makeup (moisturizer, primer, foundation, concealer, powder, bronzer, blush & highlighter) and eye makeup so it does have enough time to set into my lips while I finish getting ready. By the time that I am ready to apply my lip color for the day, my lips are so smooth that I can't get over it. For me, it is super moisturizing as well and I love that about this product. I did have to search for it as it was sold out in most places near my location (never a bad thing though, only means it is well-loved!) but I do recommend trying this if you can get your hands on it. Tate carries a lot of my favorite products (blushes in particularly) so trying something new from Tarte is almost always something that I opt for.