*HG* Wow. I don't ordinarily write positive reviews until I've really put a product through its paces, but rarely have I been almost instantly won over -- enough to elevate this to HG status after just 3 weeks.
For a while, I had been using the Maybelline Define-A-Brow pencil for lack of anything better on the market. I've tried them all, high-end and drugstore (my previous HG was Chanel Sculpte Sourcils before they stopped selling the ash blond color in the US). The Etude pencil blows the Chanel out of the water.
Me: Korean, dark brown/black hair, oily skin, sparse brows that disappear at the ends. I want a brow that looks full and natural, but groomed -- so not a severe thin arch but not the thick, blurry look either.
Color: I got 2 of these -- grey(#5) and grey-brown(#2), and they both work. I've been using the grey more, mainly because it's lighter and I'm still getting the hang of how to get the most natural effect. So far, I think the best is to first use the grey for overall shaping, then the grey-brown for added definition if I feel it's needed.
Wear: The longest wearing pencil I've ever tried. Generally, anything with true staying power has been too severe-looking (pens/markers), while the more natural-looking products dissolve in my oiliness after a few hours max. This stays put as long as I don't disrupt it by accidentally rubbing it; I've been able to blot carefully without the need to reapply (and this through some fairly warm late summer weather), which is pretty amazing in my book.
Packaging: Love the spoolie at the other end. It really is the best for prepping (brush off the makeup/powder so my brows don't look ashy) and finishing (lightly blend any harsh lines without erasing it totally). Love that the pencil is retractable. My only quibble is the shape of the actual product, which is an elongated triangle on a slant. It's possible I just haven't mastered this yet, but I find it hard to manipulate the blunt end to get the more defined look I'm going for. I feel I would have more control over a finer point to fill in individual eyebrow hairs. It's a shame, because this is the perfect texture for the individual hair approach: soft enough to look natural, but pigmented enough to create hairs -- or, rather, the shadow of hairs.
Overall, though, very excited to have found this.