To me this is the ultimate 'old lady lipstick'. The scent, the heavily-moisturizing aspect, this does not settle into lines, comfortable to wear.
I am not sure what shades are all normally available, but the stores around me only have Simply Nude 725 and Maroon Dust 735. On me, Simply Nude is a very pale pinky-nude. This on me borders on concealer/corpse lips. And the scent to me, which smells like a combination of old lady perfume/old lady lipstick/old lady handbag, lasts on me a good hour or more, so it is a little annoying to me (not a fan of heavily scented lipsticks). Maroon Dust looks on my lips what I expected Simply Nude to look. Maroon Dust on my lips is a straight-up nude...Neither of these shades have really any pigmentation to speak of.
Both shades have quite a shimmery look to them - which I was not expecting. The supposed shade on the bottom of the tube is deceiving, to say the least. I thought these would be more of a cream shade, instead they almost look like a sheen lipstick on me. Simply Nude wears longer on me, but neither of these shades last for me for more than a couple of hours (and that is even if I do no talking nor eating nor drinking anything). Both shades definitely transfer and neither shade lasts through a meal. I will also say whereas Simply Nude has the very strong scent for me, I do not notice it as much with Maroon Dust. But bottom line for me, is neither are very pigmented nor last very long at all, even for a nude lipstick. They are very comfortable, though. These almost feel and look like a very shimmery balm on me/to me.
But these do apply smooth as silk, are very comfortable to wear and do not turn funny or funky nor garish colors, and do not get gummy nor gunky. If you like shimmery nude lipsticks, these might be right up your alley. For me, there are more nude lipsticks that perform better.
Packaging is meh, pretty average. I think they were trying to make it look fancy but, in my humble opinion, the gold plastic feels and looks kind of cheap. I will say this currently retails for $9.97USD at the local Walmart, which I feel is very high for a drugstore lipstick. I would guess in certain drugstores this is even more.
Bottom line for me, if I want a drugstore nude lipstick, I will stick with Maybelline, Revlon, L'oreal, NYX, Rimmel, etc, for about half of the price of these. And honestly for a few more dollars you can get a much better performing lipstick. The Urban Decay Vice lipsticks have some gorgeous nude shades with better pigmentation that last longer than these (as do several other brands).
These Max Factor lipsticks are not terrible, but I guess the lipstick snob in me is just disappointed in these. I expected more/better, perhaps, and the shades were deceptive in my opinion. Won't repurchase.
If you like a really pale nude, shimmery/sheen type of lipsticks that are easy to apply and comfortable to wear and do not care if you need to reapply every couple of hours, these might be for you! I guess I just expect more from my lipsticks. *sigh*