This is a great bronzer for pale people who are looking for something really subtle, or to add a bit of dimensionality to their face rather than trying to look significantly more tan. I am somewhat pale, with yellow/golden undertones. Probably an NC15. For some background, I was previously using Physician's Formula Bronze Booster for stints, in medium to dark. It worked pretty well despite being medium to dark, but within the last year I started to notice it was making me look a bit sallow. It could be that the product was just getting too old, because I had it for a while.
Anyways, after buying Milk Chocolate Soleil at Sephora online and before it was delivered, I was looking at swatches and reading reviews and getting a bit worried that it would be too light. I mention this because in all the reviews people talk about how it's for very pale people, and I want to make clear you don't have to be like Dita Von Teese-level white to pull this off, which was my concern being pale but not ludicrously so. Obviously the darker you are, the more subtle this is going to be. But don't be afraid that unless you're pale pale pale, this won't show up on you because that isn't th case.
When mine arrived and I tried it out, I was immediately happy with it. Yes, it is extremely light. That's why it's important to note that if you're using a bronzer to look just-got-back-from-vacation tan, this probably isn't going to do that for you unless you're just about as pale as it gets. But for giving a healthy, subtle, but noticeable glow and getting a bit more shape to your face, it's fantastic. The shade comes off a bit more on the golden-brown side without being yellow (I'm very attuned to that after the Physician's Formula jaundice effect I described earlier). Certainly not orange. I've gotta break it down and say quite simply that since I started wearing this bronzer, I just look better. Which feels a bit dumb to mention since that's obviously part of the point of makeup, but I think we've probably all added a product to our makeup routine for a while before realizing it's not actually adding anything.
This would also be good for those of you who are paler and want to get into bronzers or flirt with contouring but are afraid of doing it wrong. I was really freaked out by bronzers a few years back because they can look so conspicuously bad. This bronzer is hard to overdo. It's not insanely pigmented, but that's not a bad thing. Like this morning I went somewhat ham with this bronzer just for fun, and I didn't have any "good lord what was I thinking" mid-morning office bathroom mirror moment.
Anyways, I'm super happy with it. I even like the scent, which reminds me of a chocolate Cupcake Surprise, if anyone remembers those dolls. The only thing I don't like is the gold packaging, which is kind of tacky tbh. Why not be a bit more consistent with the chocolate theme and make it look like a candy wrapper or a chocolate bar or something?