I really like this blush and have been using it for several years. For the record, I have acne-rosacea (no red cheeks) and extremely sensitive skin and this is the only blush that does not cause me to get a rash so there may be better options out there, but if you have skin like mine, this should be a safe choice as I am allergic to nearly everything. I used The One when this product 1st came out even though it is pink-toned and I have yellow-based skin, but it is a rather neutral shade that does look like my natural cheek color when I get overheated. I recently switched to The Aphrodisiac and really like the color, but it is a bright coral on my light-olive skin so if you don't like a heavy blush look, it might be too much of a good thing. I don't do a heavy eye or lip, so it works for me. While I do have dry skin, I feel this blush stays on well and as long as I use a real blush brush and not the little one in the compact, I get a lot of coverage where I want it and the compact will last over a year with daily use so I can justify the price. My face is a bit gaunt and I tend to look washed-out between my dark hair/brows and light skin and this blush perks my face right up--especially now that I'm in my 40s. What more could I ask for?