EDIT: Still liking the color Casablanca but for the second time in a year, this lipstick has turned and gone rancid within months of purchasing. It developed a very strong, unpleasant rancid smell that made the item unusable. And I had more than 3/4 of the lipstick left in the tube and I had never exposed it to heat. The same happened with my recently bought Pink Dusk, but strangely enough, some shades within this line seem to hold up better than others. I have had Indian Rose for over a year and it's still perfectly fine. Go figure. I even checked the lot numbers to make sure I wasn't sold old product, but the lipsticks that went bad so quickly were from this year. So I will definitely not be buying backups of limited shades of this line. Knocking off two lippies due to such poor shelf life.
Casablanca is my go to every day lip color, I am very fair MAC NW15 for reference, with a lot of pigment in my lips, so I need my lipstick to have coverage and some color to avoid looking washed out. Casablanca is a plummy rose shade on me, with just a slight hint of brown. It is somewhat similar to Bobbi Brown's Rich Color in Heather Pink, but Tom Ford's formula is creamier, heavier, and I mean that in a good way, because it results in better coverage which I like. I apply lip balm underneath any lipstick and then blot after application, and Casablanca gives me a polished look and it lasts for a good few hours, until I eat something, but that is true for any lipstick I've tried. Is the shade Casablanca dupable? Probably yes, but the luxurious texture, stylish packaging and comfortable wear makes this one of my everyday staples and so, despite the high price tag, I will repurchase. Currently retails for $52.