I have to admit, for an organic mascara this does a pretty good job. I have used a few different mascaras, including Almay, Loreal, amd Maybelline, and of course Physicians formula organic doesn't compare to her. chemical-filled sister mascaras. I have relatively medium length, slightly curvy lashes that are blonde.
This mascara does add color-but nothing else on the first swipe. There's kind of a way to put on this type of mascara, and frankly, I don't always have the time.
I would advise curling your lashes beforehand if you use a lash curler. I don't, however this mascara likely wouldn't hold if you decided to curl after applying.
I then put on a first coat. It takes forever to dry, so after having applied one coat on one eye I then do the other, and usually by the time I'm done applying the coat the first eye is almost dry. I then use my fingers to curl my lashes, then waiting for them to dry as I do my lower lashes. I repeat with the upper lashes continuously until I have reached the desirable volume.
I does happen to smudge and melt very easily with the slightest touch or a little water. However, my lashes do not feel dry and crusty afterwards. If I am going somewhere for a long time, I us my Almay mascara, but otherwise I ten to use this when I go to short appointments.
For an organic mascara, it is a good eyes, and my eyes are not sensitive to it as they were to maybelline. The packaging is pretty good, but I fear I might poke my eye out at some point. I don't like the style of brush too well, it reminds me of the maybelline . Formula is very liquidy, and doesnt hold as well as I would like but that's alrgight. I may try a different of their organic options to see if I like anoter better than this.