Ultimate Natural Mascara

shu uemura

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3.3

13 reviews

38%
would repurchase
4.4/5
package quality

price range

Reviews

Reviews


4.0
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from

4 years ago

First and foremost, this mascara is for a NATURAL look. I wanted my lashes but better from this product and got it. If you were looking for much longer / plumper lashes look elsewhere (Too Faced's...

About reviewer (20 reviews)

Age19-24

SkinCombination, Olive, Warm

HairBlack, Curly, Fine

EyesBrown



5.0
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5 years ago

I am one of the ones still seething and confused by the discontinuation of my HG Basic mascara. I tried this a while ago and didn't like it (was not spot on for the Basic) but recently decided to...

About reviewer (43 reviews)

Age56 & Over

SkinDry, Other, Not Sure

HairRed, Other, Other

EyesBlue


5.0
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5 years ago

I have had such a hard time finding a mascara that didn't irritate my eyes and get all over my face. This is the only one that doesn't make my eyes itch or end up under my eyes by the middle of the...

About reviewer (15 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


5.0
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6 years ago

I was a lover of Shu Basic and mourned its loss. I almost didn't order this product based on the reviews but it lives up to my expectations. No it is not a copycat of Shu Basic but it is very...

About reviewer (1613 reviews)

Age56 & Over

SkinSensitive, Fair, Warm

HairBrown, Wavy, Fine

EyesHazel


4.0
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from

7 years ago

I had never tried Mascara Basic so I can in no way compare this mascara to that. This was the first Shu Uemura mascara I had tried, and for me, it is almost perfect. I liked it more and more with...

About reviewer (4 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBlond, Straight, Other

EyesBrown


5.0
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8 years ago

I don't get all the negative reviews. Mascara Basic was my HG for 7+ years and I almost didn't order the Ultimate Natural Mascara based on the reviews. But am so glad I did. I did a side by side...

About reviewer (11 reviews)

Age36-43

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Medium

EyesBrown


1.0
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8 years ago

Ugh. I HATE this. I loved Mascara Basic and when I read on the Shu website that this was the 'replacement' for it, I decided to give it a try. It is no where near Mascara Basic. Ultimate Natural...

About reviewer (37 reviews)

Age36-43

SkinCombination

HairBrown

EyesHazel


3.0
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8 years ago

I was a long time user of the Basic Mascara. I tried the new formula, but I don't like it as much as the original. It is more volumizing than the original, which is good. But this also means...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlack

EyesBrown


2.0
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9 years ago

I feel bad to add more hate for this product... well, actually, I don't *hate* it... I just agree with everyone else that it is not a good replacement for the Mascara Basic. <p> I wasn't...

About reviewer (908 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBlack

EyesBrown


1.0
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9 years ago

How sad is that? The basic mascara was the best mascara that ever existed. I completely agree with every other reviewer here.Clumpier, doesn't hold the curl and it's just not natural as it claim....

About reviewer (1 reviews)

Age

SkinCombination, Fair-Medium, Not Sure

HairBrown, Wavy, Fine

EyesBrown



4.0
Created with Sketch.
from

4 years ago

First and foremost, this mascara is for a NATURAL look. I wanted my lashes but better from this product and got it. If you were looking for much longer / plumper lashes look elsewhere (Too Faced's...

About reviewer (20 reviews)

Age19-24

SkinCombination, Olive, Warm

HairBlack, Curly, Fine

EyesBrown



5.0
Created with Sketch.

5 years ago

I am one of the ones still seething and confused by the discontinuation of my HG Basic mascara. I tried this a while ago and didn't like it (was not spot on for the Basic) but recently decided to...

About reviewer (43 reviews)

Age56 & Over

SkinDry, Other, Not Sure

HairRed, Other, Other

EyesBlue


5.0
Created with Sketch.

5 years ago

I have had such a hard time finding a mascara that didn't irritate my eyes and get all over my face. This is the only one that doesn't make my eyes itch or end up under my eyes by the middle of the...

About reviewer (15 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


5.0
Created with Sketch.

6 years ago

I was a lover of Shu Basic and mourned its loss. I almost didn't order this product based on the reviews but it lives up to my expectations. No it is not a copycat of Shu Basic but it is very...

About reviewer (1613 reviews)

Age56 & Over

SkinSensitive, Fair, Warm

HairBrown, Wavy, Fine

EyesHazel


4.0
Created with Sketch.
from

7 years ago

I had never tried Mascara Basic so I can in no way compare this mascara to that. This was the first Shu Uemura mascara I had tried, and for me, it is almost perfect. I liked it more and more with...

About reviewer (4 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBlond, Straight, Other

EyesBrown




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