I used to never wear lipgloss, ever. The sticky sensation and uber glossy finish of most made them really uncomfortable for me to wear. That all changed, however, when my friend gave me this lip gloss. Yes, the color is a little scary in the tube, but as with most super dark colored lip glosses, it comes off very sheer on the lips; and wow, does this look beautiful. The texture is great, not too sticky but not too slimy either, just right. It's not super shiny which I like, because it looks more natural. The smell is delicious -- it's a bit like caramel. And the color is AMAZING! It's a "your lips but better" sort of color, it adds vibrancy and a hint of very sheer berry tint but not dark at all, it's just perfect. It's the kind of color that someone wouldn't be able to recognize as a lip color, just your lips looking plump and radiant (can lips be radiant? Let's assume so.) I'm not sure if this was limited edition but if I'm not mistaken I think I saw it at my local Walgreens a couple months back, so I hope it is still readily available because it's the only lip gloss that has managed to earn my love! Highly highly HIGHLY recommended.