WRITE A REVIEW
33% would repurchase
Package Quality: 3.1
L'Oreal Paris Superior Preference - Black
L'Oreal Paris Superior Preference - Burgundy 4B
Filter by skin/hair/eye
Filter by age
Start your review
on 8/30/2017 8:31:00 AM
More reviews by Narceine
Skin: Combination, Fair, Not Sure
Hair: Blond, Other, Other
I really have problems with this brand. I have natural mousy hair with grey which has been dyed blonde for many years. It can get too light so I wanted to warm it up with a warmer blonde. I picked a Recital mid blonde. I think it was 'California'. I really don't understand when my hair was lighter than the colour, the result was darker than on the box. Not only was it darker, it was a horrible greeny light brown more than a blonde. It was awful. I contacted L'Oreal who just said that they can't guarantee any of the colours on previously lightened/coloured hair. I still can't understand how the result was darker than the box when used on hair that was far lighter.
on 3/22/2015 5:10:00 AM
More reviews by Spacebarscandybars
Skin: Dry, Fair, Cool
Hair: Blond, Straight, Medium
After having about 2 inches of regrowth, I had the bright idea to bleach my own roots. I ended up leaving the bleach on way too long and ended up with roots that were WAY too light. They were a white color with yellow/brassy patches throughout and did not match the rest of my medium blonde ends at all. Not wanting to spend money at a salon to get them fixed, I rushed to the drugstore and came across Loreal Preference 8 "California". The pictures on the back looked promising enough to take my white blonde roots to a medium blonde, so I purchased a box.A couple hours later, I decide to look up reviews and soon become faced with regret after seeing so many negative reviews on this shade. But as I was already eager to fix my hair, I decide to try it anyway and hope for the best.I started off by applying the product to just the roots, and after about 35 minutes applied it to the rest of my hair, leaving it on for 10. My total processing time was 45 minutes. As I was rinsing it out, I was expecting the worst. But as I took my first look in the mirror, I was amazed. All the white/gold/brassiness was GONE, and my roots matched my ends seamlessly. No trace of my previous hair to disaster was to be seen. I was left with a beautiful medium ash blonde color that was neither too light or too dark. I was truly surprised at how well this product had worked.I would definitely recommend this product to anyone wanting to get rid of brassy/yellow/orange hair. This stuff is great at cancelling out those tones and I usually struggle with finding something strong enough for that. As the ash tones are so strong in this color, I would probably not recommend this stuff for anyone who already has ashy hair to begin with. If you put a cool toned dye over hair that is already ashy then your hair it will turn green/muddy, which is why so many reviewers had a negative experience with this shade. This is by no means a bad product, you just have to make sure it's compatible with your hair color.Overall, this was a god send for me and I will totally be repurchasing again when the time comes!
on 2/11/2014 12:05:00 PM
More reviews by Nicki13
Age: 18 & Under
Skin: Dry, Fair, Not Sure
I was so excited to be dying my hair blonde. My hair is naturally a dirty blonde colour and I wanted a change. When I saw L'Oreal's Preference hair dye in Californian - 8 - I loved it and thought it would look really nice, so I bought it. It was between that and the John Frieda colour, which was a bit brighter. I wish I had bought that one. I had my hair dyed today, and I am so angry I could cry. My hair is much the same as it was before, perhaps one shade brighter. I was so excited to have it the colour on the box, but I can certainly say it is no where near it! I had told all of my friends about my colour change, and now they will not notice a difference. I have put bleach in my hair for nothing. I will be buying John Frieda's hair dye in six weeks. Thanks L'Oreal, thanks a lot.
on 6/9/2013 9:47:00 AM
More reviews by emmmmmmmm
Hair: Brown, Other, Other
Awful! I have dyed my hair a lot of times and this is definitely the worst dye I've ever used. It was on offer in Boots at ¬£11 for two. This morning I used the first kit (natural dark brown). The gloves are small and tricky to get on and off. The colourant is very runny, but that isn't really a problem. In addition to adding the colourant to the developer there is also a 'high shine elixir' which is just a serum; this feels very gimmicky and unnecessary.The absolute worst thing about this dye is the smell. I know hair dye always smells but this took it to a whole new level! It made me eyes and nose burn! There is also less product than other dyes, and it is messy to apply due to being too runny. A positive is the tube of conditioner which will do for a few washes. The colour is ok but nothing special and my hair isn't shiny.I will be returning the other kit.
on 4/19/2013 8:05:00 PM
More reviews by lithiumxflower
Skin: Combination, Olive, Neutral
Hair: Brunette, Wavy, Coarse
Iím fairly surprised this product got quite bad reviews but I think It may vary from colour to colour, but I found the colour I used ( Palma natural brown 5) to be pretty good. I have used sublime moose by LíOreal in the past and was quite disappointed as I ran out of dye and was provided with a thimble full of conditioner which barely covered the tips of my hair, but this time It was quite different. I have rather long hair that goes down to my lower back so I got two bottles but I only needed one in the end which was surprising. The packaging is pretty good, as usual with home hair dye kits, the gloves are fairly poor but fit better than most. one word of warning is the smell, it's probably one of the most pungent hair dyed I have ever used, It felt like it burnt the tiny hairs out of my nose when I opened it and had to leave the bathroom a lot to get fresh air despite opening a window. That said, the application was fairly easy, however there were one or two patches when I was finished and the ''gel'' colorant was a bit runny but not massively so. The one I bought came with a High shine elixir which I thought was rather good and the conditioner worked a lot better than I was expecting and lasted me ages. The colour I ended up with was quite close to my natural one but was still a lot more interesting and had a reasonable tonal range and was very glossy plus my hair was much softer after dyeing than other permanent hair products I have tried in the past. Over all I was satisfies with what I got and would defiantly consider getting it again, especially as it was only £6.63 from Superdrug.
1 of 1 people found this helpful.
on 1/10/2013 11:17:00 AM
More reviews by Teddykane
Age: 56 & Over
Hair: Grey, Other, Other
I have a lot of white hair with a bit of dark sprinkled through which gives a nasty grey effect so I usually colour it a pale blonde as I don't mind having some darker lowlights. I got Absolute Platinum, hoping for really pale blonde. The stuff is very thick when mixed & difficult to apply. I left it on the required 45 minutes then spent ages trying to wash it all out. Result: stringy ginger hair with lighter streaks & patches, which feels awful & looks worse. Since we both have short hair, I split the box with my BF who is naturally dark blonde. He is now also ginger.This is a horrible product which I will never use again!
on 1/7/2013 1:43:00 PM
More reviews by Len0len
Skin: Combination, Medium, Neutral
Hair: Brown, Straight, Medium
I know that a lot of people really didn't like this product, but I thought it actually did what it said it would. I loved that it told you what it would turn out like on different hair colors. I have natural dark brown hair (about shade 5?) with reddish undertones. I wanted to go a shade lighter, so I figured that I'd be safe and just buy something 2 shades lighter and then dye lighter and lighter gradually. So, I bought 7 Rimini (Dark Blonde). I will admit that it smelled pretty bad, but I just left the window open and it was fine. The overall application was good, but my roots ended up being lighter (because I started at the roots...). In the end, my hair ended up being maybe .2-.5 shades lighter, so in a few weeks, I'm going to dye a shade lighter. Overall, I would definitely use this dye again, and for brunette hair, I would totally recommend it!
on 11/1/2012 2:57:00 PM
More reviews by rareshela
Skin: Combination, Fair-Medium, Not Sure
Appaling!!!used this about two months agoTurned my blonde hair greyish/green.Not impressed, I also had to buy two tubes because I have long hair and that's 16 quid flushed down the toilet.L'oreal keeps disappointing me.
on 9/19/2012 8:45:00 AM
More reviews by curlylaura
Skin: Sensitive, Fair-Medium, Not Sure
I used Florida blonde (7.3) on my hair to blend my new growth with my highlights. It's a pretty good match to my natural hair colour, just slightly lighter but it completely washed out of the highlighted hair within a few washes. So much for permanent. Oh well, trying something different this time round.
on 7/4/2012 3:06:00 AM
More reviews by star19
After dying my hair last night 'California mid blonde', I am furious about the greeny/brown/grey hair colour result! I have always home dyed my hair 'lightest natural blonde' and wanted a more natural hair colour. I have long hair, so had to buy two hair colouring packs. My lovely long blonde hair is now ruined after months of not dying it and using tongs. Do not use this product if you have blonde hair as you'll end up with a horrendous colour. Not even salvageable as it doesn't look natural at all. Thank you very much loreal.
Popular Hair Color Products
Are you sure this product is discontinued?
daasfdsad, asdadasd, addasdasdas, asdasdasdasfsdfgdfs, fgdssdgfdgfg, gfgdgdfgdhfgj
Reviewer did not try the product Profanity/Vulgar language Advertising (Vendor promotion, iHerb Coupons etc.) Marketing campaign (BzzAgent, Influenster etc.)