28%
would repurchase
3.1/5
package quality

price range

Reviews

Reviews


4.0
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6 years ago

The product left my hair soft and well conditioned. I did not find the smell to be overly 'chemically.' The coverage is excellent on the few but multiplying greys I have. The only con is that it is...

About reviewer (1 reviews)

Age25-29

SkinNormal, Olive

HairBrunette

EyesBrown



2.0
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6 years ago

Don’t buy this product if you expect to get the color on the box I used this product recently and my hair turned out all black EXCEPT the roots which are now a BRIGHT RED almost PINK I have to re...

About reviewer (2 reviews)

Age19-24

SkinOther, Fair

HairBlack

EyesBlue


1.0
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7 years ago

I have black/ dark brown hair and this turned my hair grey. Like a smokey grey, no purple, no violet, just a dark smokey grey. I'm very disappointed. I used a coupon for buy one get the other one...

About reviewer (2 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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8 years ago

I'm a little confused about the many negative reviews on this product. I got exactly what the product description promised. Admittedly, it is more red than the lady on the front of the box would...

About reviewer (11 reviews)

Age30-35

SkinCombination, Olive

HairBrunette

EyesBrown


1.0
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8 years ago

I wanted a dark purple, and saw this product at target. The smell is actually really strong. I usually can handle the smell but this one was a little dramatic. Anyways so I rinsed my hair - can't...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrown

EyesBrown


1.0
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8 years ago

Do not dye your hair with this if you have an blonde at all. I have an ombre, I figured like normal dye it would dye all of my hair one color. NOPE, my scalp was like bright red, my mid hair was...

About reviewer (1 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrown

EyesHazel


1.0
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9 years ago

TERRIBLE!!! Extremely powerful smell. My hair is dark brown, but instead of "soft black" this stuff actually lightened it 2 or 3 levels. It was a strange red color with the 5 inches closest to...

About reviewer (1 reviews)

Age36-43

SkinAcne-prone, Fair-Medium

HairBrown

EyesBrown


4.0
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10 years ago

I read the comments on this hair color after already purchasing, so I got brave and decided to try it although most advised against it. One change in applying was that I put the color an inch from...

About reviewer (16 reviews)

Age25-29

SkinOily, Fair-Medium

HairBrunette

EyesBrown


2.0
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10 years ago

I used this stuff and it only stayed in for about two weeks. Fades quickly. Would not use again.

About reviewer (2 reviews)

Age19-24

SkinOily, Fair-Medium

HairBrunette

EyesBlue


4.0
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10 years ago

I have very thick, dark brown/almost black hair. With virgin hair all my life, I decided it was time to change it up. After wanting a color with a subtle undertone, i landed on this dye. I knew...

About reviewer (1 reviews)

Age19-24

SkinCombination, Medium Brown, Warm

HairOther, Curly, Medium

EyesBrown


4.0
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10 years ago

I have been using this dye for the last six months or more. I did not receive the exact color on the box, but I am pleased with, even expected, the result. All colors turn out a little differently...

About reviewer (3 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairOther, Wavy, Fine

EyesGreen


1.0
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from

10 years ago

Terrible!! I had pretty much virgin hair, that is a medium brown with red undertones, since I'd cut most of the hair off that had been colored. I wanted black hair with purple tone. I ended up...

About reviewer (2 reviews)

Age36-43

SkinOily, Fair

HairBlond

EyesBlue


1.0
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10 years ago

I have a medium to dark shade of brown hair and I have been wanting to add a purple tint to it. I went and bought this product today. While doing exactly how the instructions said, I noticed my...

About reviewer (3 reviews)

Age19-24

SkinOily, Fair-Medium

HairBrunette

EyesBrown


1.0
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10 years ago

Well, let me start by saying thanks to everyone who reviewed this product. I never even thought to look at reviews for the specific color before trying one out. I bought this color as I wanted to...

About reviewer (1 reviews)

Age25-29

SkinOther, Fair-Medium

HairBrunette

EyesBrown


2.0
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10 years ago

I have very dark brown hair that looks like it's almost black. I normally don't buy black hair dyes as it can look too stark. I usually will buy dark brown. Like everyone else I was intrigued by...

About reviewer (222 reviews)

Age30-35

SkinSensitive, Olive, Neutral

HairBlack, Wavy, Coarse

EyesBlack


1.0
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11 years ago

I bought this last night because the color looked really pretty! Black hair dye fades out fast if you're hair is not that color naturally, so I wanted violet tones to prolong the black, however I...

About reviewer (94 reviews)

AgeUnder 18

SkinDry, Fair, Cool

HairBrown, Wavy, Medium

EyesBrown


1.0
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from

11 years ago

I used this dye in 2007, I can't remember what my hair color was pre-dye but I know my hair wasn't virgin. I ended up with the EXACT color on the box, maybe even darker, I was upset no one could...

About reviewer (1 reviews)

Age25-29

SkinAcne-prone, Other

HairOther

EyesBrown


1.0
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11 years ago

I started out with a dark red-ish brown. I wanted a violet black color and thought it would work out. My hair did turn black but it had no hints of any purple, blue, or even red tints in it. It...

About reviewer (5 reviews)

Age19-24

SkinNormal, Fair-Medium, Warm

HairBrown, Relaxed, Fine

EyesBrown


4.0
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11 years ago

Gonna keep this short. I've been dying my hair black for the past six months. My roots had grown out and I wanted to try something new. The box showed that It would turn out the same on my roots...

About reviewer (1 reviews)

Age19-24

SkinOther, Olive

HairBlack

EyesOther


3.0
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11 years ago

I was skeptical when I first read the reviews for this product, but I noticed a pattern: those who have hair that is any lighter than dark dark brown will get very apple red highlights. But! Me...

About reviewer (1 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Neutral

HairBrown, Wavy, Medium

EyesBrown