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28% would repurchase
Package Quality: 3.1
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on 4/23/2016 12:37:00 AM
More reviews by Nikkinichole333
Skin: Combination, Olive, Not Sure
Hair: Brunette, Other, Other
I'm a little confused about the many negative reviews on this product. I got exactly what the product description promised. Admittedly, it is more red than the lady on the front of the box would lead you to expect, however it's violet. Violet is a warmer purple, so red is more emphasized. I like it. I was trying something new and got a very dark brunette that has hints of violet in the sun.
1 out of 1 people found this review helpful.
on 3/20/2016 4:04:00 AM
More reviews by MissMayraP100
Skin: Combination, Fair-Medium, Not Sure
Hair: Brown, Other, Other
I wanted a dark purple, and saw this product at target. The smell is actually really strong. I usually can handle the smell but this one was a little dramatic. Anyways so I rinsed my hair - can't stress that while I dyed my hair I touched my roots the very last, they're still lighter than the middle of my hair. I'm a try contacting customer service and see about a refund and run to the store and fix this mess.
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on 11/25/2015 4:52:00 AM
More reviews by DestinyHope97
Age: 18 & Under
Do not dye your hair with this if you have an blonde at all. I have an ombre, I figured like normal dye it would dye all of my hair one color. NOPE, my scalp was like bright red, my mid hair was darker, and my blonde is like a grey purple. I am not happy with this dye, Its not at all like it looks on the box.. So disappointed, will be gong black soon.
on 10/20/2014 9:42:00 AM
More reviews by katly3877
Skin: Acne-prone, Fair-Medium, Not Sure
TERRIBLE!!! Extremely powerful smell. My hair is dark brown, but instead of "soft black" this stuff actually lightened it 2 or 3 levels. It was a strange red color with the 5 inches closest to my scalp a different color from the bottom half. My hair was lovely I just wanted to try the color out for fun. I've now had to color over it and I just frown when I walk by a mirror.
on 9/24/2014 8:40:00 PM
More reviews by JenSS2485
Skin: Oily, Fair-Medium, Not Sure
I read the comments on this hair color after already purchasing, so I got brave and decided to try it although most advised against it. One change in applying was that I put the color an inch from the roots down for the first 20 minutes, then applied to my roots for only the last 10 minutes. It came out great! I was nervous and checked the color every 3 minutes, but the 20 minutes on the ends and then the 10 minutes allover was perfect. Should I have to take matters into my own hands? No, the color should work just fine when applied as directed, but whatever. PROS: Great results when applied as I said above. Really soft hair after coloring. Minimal skin dying. CONS: Complicated application needed. Very heavy chemical smell, even worse than usual dyes.
on 8/26/2014 1:01:00 PM
More reviews by StormyKnight
I used this stuff and it only stayed in for about two weeks. Fades quickly. Would not use again.
on 8/20/2014 1:26:00 AM
More reviews by miimosa
Skin: Combination, Medium Brown, Warm
Hair: Other, Curly, Medium
I have very thick, dark brown/almost black hair. With virgin hair all my life, I decided it was time to change it up. After wanting a color with a subtle undertone, i landed on this dye. I knew not to get my hopes up on box dyes, but i was pleasantly surprised with the outcome of this product. As many said, there's really no "violet" tone to it, it's more of a burgundy color. I'm completely fine with this, and I actually like the color moreso than what's on the box. The color is slightly more noticeable on my roots, but my hair is thinner there so I'm not surprised. When I'm in sunlight, it's all the same color. I was really afraid it'd dry out my hair, but this along with my normal hair routine kept it soft. will definitely dye my hair with this again
on 5/21/2014 12:23:00 PM
More reviews by JenLeFriend
Skin: Combination, Fair-Medium, Neutral
Hair: Other, Wavy, Fine
I have been using this dye for the last six months or more. I did not receive the exact color on the box, but I am pleased with, even expected, the result. All colors turn out a little differently on my hair, and I have never been sure why. But this resulted in a very dark burgundy that works very well with my skin tone. Never received this many compliments on my hair. Even when dyeing my roots, I have never experienced the lighter red shades that some users are saying. (I chalk that up to dyes acting so differently with my hair.) And I absolutely adore the conditioner these come with now, the Power Shimmer Conditioner. I wish I could buy it by the bottle, because it makes my hair softer than when I get my hair done professionally. I will continue to buy this until I change my mind about my hair color again.
on 2/18/2014 12:19:00 PM
More reviews by KiaC
Skin: Oily, Fair, Not Sure
Hair: Blond, Other, Other
Terrible!! I had pretty much virgin hair, that is a medium brown with red undertones, since I'd cut most of the hair off that had been colored. I wanted black hair with purple tone. I ended up with dull burgundy and not pretty at all. I was so disappointed. I know not all colors are going to end up exactly like the color on the model on the box but this wasn't even anywhere near what the model's hair is. I have no idea what color they used on her because I don't believe that it was this. I went back to the store and bought a blue black to cover it up because I didn't know what else to do and I really needed to get rid of the warm red. Save your money. You'd be better off dying your hair soft black and then using a demi permanent purple over it.
on 1/14/2014 9:48:00 PM
More reviews by ambrose16
I have a medium to dark shade of brown hair and I have been wanting to add a purple tint to it. I went and bought this product today. While doing exactly how the instructions said, I noticed my roots were getting a lot lighter (more of a red tone) and it seemed the rest of my hair didn't budge in colour. When it was time to wash it out, and I blowed dried my hair, it in fact did ONLY dye my roots. The rest of my hair stayed the exact same colour it was prior to dyeing it. Not even to a colour it showed on the box. So disappointed.
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