I can't read the color on the bottom of my gloss, but I believe it's the Plum shade, not this Pink. However, my comments on the excellent formula are applicable anyway.
It's wonderful. Truly a long-wearing gloss that feels comfortable to wear. It goes on smooth, but feels more substantial that many smooth-textured glosses. It's.....glossy in texture. As it wears, the feeling becomes a little drier and stickier, but it's not a sticky gloss that you feel your hair would stick to it. It dries to such a comfortable finish that I tend to expect to find it's worn off, only to look in a mirror and find that it looks pretty much as I'd applied it.
Not too much transfer to the glass when drinking. I do find that most of it wears off when eating, but other than stains I find most lip colors do.
The Plum color is just lovely, rich but not too dark, good amount of pigment, very pretty frost. It's a very wearable color, alone or over lipstick.