What a great mascara! I had completely overlooked it until I checked MUA.
This is definitely a volumnizing mascara. The effect it has on lashes is like the ideal version of Maybelline's The Falsies Volum' Express...If you almost made that mascara your HG, yet couldn't tolerate its finicky formula and the dreaded spider lashes, then this mascara is for you!
The formula builds on perfectly, saving you time, but without putting you in that horrible mascara game of chance: "Should I do one more coat?? It's almost perfect, it's been working great! Maybe I could get a liiiittle more definition! ....But what if I clumpy spider lashes and have to ruin all of my work! Is it worth it?"
It is a nice, solid black. Does not lighten or flake throughout the day.
Lashes are not crunchy, yet not kitten tummy soft. I wouldn't recommend any vigorous recurling of the eyelashes after the application of mascara.
I found it lasted through a 16 hour day just great, no smudging, melting or smearing...which is impressive, considering I practically have furnace eyes that make any unprimed eyeshadow melt off. However, it was still pretty easy to take off at the end of the day with a pump of face wash, and a little bit of olive oil to clean up my lids.
Personally, I think this mascara is just fantastic, and I recommend it. However, it doesn't give me exactly what I'm looking for. I don't plan on buying this again, I may use that money instead to buy another potential HG mascara.