This is currently my HG mascara! After Almay discontinued their i-color mascara, which was the only mascara that looked good and stayed on all day without smearing all down my eyes, I was on the hunt for something that would do the same. For some reason, my eyes are super picky about mascara. Even the most popular brands smear underneath my eyes through out the day. And because I go through mascara so quick (I have short, blond lashes), I wanted something relatively cheap. After reading a few good reviews I decided to give this a shot and have been using it for about a year now! It goes on pretty natural looking, with just one coat giving my little lashes length and volume, but I can easily apply a lot more if I want a more dramatic look, and I rarely have issues of clumping. There are only a few cons, such as the pokey wand, be careful because they look like little spikes and hurts if you have shakey hands like me and hit your eye! Also, as other reviewers have said the content in the bottle does dry out quick, so it goes faster and you have to buy more often. Though it's very cheap so it's not a big deal. Also, this mascara tends to smear slightly on the out corners of my eye and right underneath my bottom lashes by the end of the day. Not dramatically, so it's easily fixed. Overall I love this mascara and will continue to use it unless something better comes along.