4.4

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18 reviews
83%
would repurchase
3.9/5
package quality

price range

Reviews


5.0
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5 months ago

I used to use Manic Panic but the price point is high especially if you have long or thick hair so I switched to Directions which I can find much cheaper online (less than £3 a tub).
They have a good variety of shades but I've found the names of colours can be a bit misleading. I would advise to always do a strand test and not jump in using the dye neat unless you're sure it's …
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About reviewer (3 reviews)

Age36-43

SkinCombination, Medium Brown

HairBlack

EyesBrown



5.0
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11 months ago

This one of the best hair dyed. You must bleach first plum is my favourite .

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About reviewer (1 reviews)

Age44-55

SkinCombination, Fair

HairOther

EyesBrown


2.0
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12 months ago

Hugely disappointing. I ordered this online because it's actually not available where I live. I wanted to try a different brand and La Riche had more reds to choose from than Manic Panic (I can only get Vampire Red or Pillarbox from MP here). I wanted something more cherry pink so I ordered La Riche Directions Rose Red and Rubine. I've only tried the Rose Red thus far and I'm not …Read more

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About reviewer (1 reviews)

Age30-35

SkinOther, Other

HairOther

EyesOther


5.0
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Jul/16/2018

I have used this product so many times and with so many colours. I have not only used this product on myself but also on my mum's hair and we both have high opinions of this product.
To see my full review, click on the link!
https://justsophie.co.uk/review-directions-semi-permanent-hair-colour/

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About reviewer (1 reviews)

Age19-24

SkinOily, Medium

HairBrunette

EyesGreen


5.0
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Aug/23/2017

I have dark blond highlighted hair, so all of my life I had to fight the brassines. I used permanent toners which damaged my hair and violet shampoos which dried my hair, violet conditioners which never seemed to work (since you have to wash them off). And then it came to my mind to mix a bit of the directions violet shade to my leave in conditioners ( bumble and bumble invisible oil primer) …Read more

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About reviewer (7 reviews)

Age36-43

SkinVery Dry, Fair, Neutral

HairBlond, Kinky, Medium

EyesHazel


5.0
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Dec/30/2016

I have been using Directions for the past two years. My favorite colors that I often repurchase are Cerise and Turquoise. I tried Plum and was disappointed with it because it faded very quickly into a dark green that was impossible to remove.

Directions (RM 50) is way cheaper than Manic Panic (RM 80-90) in Malaysia, and imo, it lasts longer.

I've dyed it over bleached …
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About reviewer (17 reviews)

Age19-24

SkinOily, Fair, Neutral

HairBrunette, Straight, Fine

EyesBlack


5.0
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Mar/13/2016

I've been using these dyes for years. My favourites are Rubine and Pillarbox red.
On bleached hair they appear really bright, but they do still show on darker hair. What I do is dye my hair with a permanent box dye, and then when that fades I top up the colour with lariche directions. They give a nice even colour and fade gradually. It says they last around 8 washes but in my …
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About reviewer (13 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBrunette, Wavy, Medium

EyesBlue


5.0
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Oct/23/2014

Until today nothing had touched my hair! But I wanted a change! My hair is dark brown at the top and as it goes done it gets lighter. I don't want to mess my head so I wanted an ombre effect. I searched a lot and I was convinced that there would be no colour in my hair without bleaching! But I didn't want to bleach my hair not just yet! So I bought the rose red directions hair dye and …Read more

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About reviewer (1 reviews)

AgeUnder 18

SkinOther, Other

HairOther

EyesOther


4.0
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Jul/15/2014

I've been using Directions hair dye for a few years now and almost every time the colours ive used have turned out the way I wanted, stayed in for a few weeks and then started to noticeably fade. The white and silver dyes are very good at removing yellow tones from blonde hair and can leave a slightly purple tinge. The pinks are very vibrant ad fade to a baby pink and then an orangey each …Read more

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About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Fair, Warm

HairBlond, Straight, Medium

EyesBlue


4.0
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Jul/01/2014

I dye my hair quite often using the cerise directions colours, and I find it work really well. I usually mix it with a white conditioner, so then the pot of dye lasts loads longer.. My hair tends to fade too a very pale colour after around 2 weeks, which I think is great as it ends up baby pink. Also, mixing with conditioner allows you to choose the shade which you want your hair.
The shop I …
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1 of 1 people found this helpful. Did you?

About reviewer (1 reviews)

AgeUnder 18

SkinSensitive, Fair-Medium

HairBlond

EyesBlue