I've always had a hard time getting eyeliner to stay in place on my face. I've tried high brand and low brand, and until I came across Ruby Kisses, the best I could find was Stila Stay All Day waterproof liquid, but even that would fade, or come off, or smudge after a few hours. It doesn't help that I'm a Salsa dancer, and after a few hours of dancing, most of the eyeliner would be gone. The other day, I was in a wig/beauty shop that had just opened near my house, and I made an impulse buy and grabbed it in Black. I didn't expect much out of a $4 eyeliner, but I've been converted. I'm going back to buy this in every color. It stays on from the moment I put it on in the morning until I take it off with eye makeup remover at night. It made it through hours of dancing in a hot room.
BEST STUFF EVER.